Latest Distribution Deal Reflects Steady Progress in Expanding Reach Across the Globe and Across Market Segments within the Food Industry

MUNDELEIN, Ill., Feb. 6 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (OTC Bulletin Board: ZTMH), manufacturer of multi-functional food ingredients, has agreed to an exclusive Israeli distributorship agreement with Freya ICB, Inc. ('Freya'), a company engaged in the supply of various high quality products for a number of other suppliers/manufacturers in Israel. Freya has agreed to spend a minimum of $200,000 (US) on an introductory marketing push in order to introduce Z Trim products to the Israeli market.

This news comes on the heels of other distribution-related announcements, including that of global distributor DKSH securing a large European order and WTI representing Z Trim to the meat and poultry industries.

For a term of at least three years, Freya will introduce, promote, market, distribute, sell and service the Z Trim(R) and NanoGum(TM) brands and blends in Israel.

With sales growth of 29.9% forecast (Research and Markets Reports) for Israel's mass grocery retail (MGR) sector to 2010, Z Trim foresees potential for steady growth in sales of its multifunctional fiber ingredients over the next few years.

'The food industry in Israel reflects solid growth and is characterized by a large volume of MGR exports, which translates into good sales potential to food manufacturing,' said Steve Cohen, CEO of Z Trim Holdings, Inc. 'This agreement represents a good fit with our progressive expansion into international markets,' he said. 'We are excited to be working with Freya, and believe they will be a great partner in penetrating the growing Israeli market.'

The addition of Z Trim products to its lines enhances Freya ICB's catalogue of healthful functional ingredients.

'We are very excited to bring Z Trim to the Israeli market during 2009,' said Oren Meroz, Director of Marketing and Innovation for Freya ICB.

'We believe Z Trim will fit perfectly with the Israeli consumer need for innovative and healthful products,' he added.