Debuts at Chicago O’Hare, San Diego International and Houston Bush
Intercontinental Boost Jamba Airport Total to Eight Locations and Bring
Healthy Food Options to Busy Travelers
Jamba Juice, the leading provider of healthy, fun and on-the-go food,
snacks and beverages, announced today the opening of new Jamba Juice
airport locations at Chicago O’Hare, San Diego International and George
Bush Intercontinental in Houston. These new outlets join other recently
launched airport locations at JFK Jet Blue Terminal, Newark Liberty
International, Denver International, Charlotte Douglas International and
Portland International as the company expands its non-traditional
franchise growth strategy. The initiative builds upon Jamba’s success in
launching franchise kiosks and small formats at over 20 colleges and
universities nationwide and brings a delicious, healthy and portable
food option to busy customers on the go.
Capitalizing on the trend towards healthier fare within the
multi-billion dollar QSR category, and recognized as one of the
healthiest food and beverage brands, Jamba offers food service operators
and franchisees an opportunity to serve travelers searching for healthy,
on-the-go food choices amidst a sea of high-fat, low-nutrition airport
outlets. With a short installation time and affordable build cost,
Jamba’s modular kiosks are specifically designed with eye-catching
branding and streamlined operational flow to succeed in high-traffic
venues. A total of 50 new Jamba franchise locations are planned for 2009
– of which 30-35 will be non-traditional – as part of the company’s
broader strategy to reposition its business model with a greater
emphasis on franchising.
“The Jamba Juice product lineup is ideally suited for airport
environments offering travelers a great selection of portable and
healthy choices that can be enjoyed as they make their way through the
airport,” said James D. White, CEO of Jamba Juice. “As we continue to
grow our franchise locations, non-traditional outlets will play a key
role in our strategy. We plan to introduce several additional airport
locations in the coming months and will continue to build upon the
success of our college and university-based, non-traditional franchise
program which currently includes 23 locations.”
Non-traditional outlets include locations at schools, airports, travel
centers, medical centers, stadiums, convention centers and supermarkets.
