Fruit juice stores operator, Jamba Juice Company, said that it has launched new Jamba Juice airport locations at Chicago O'Hare, San Diego International and George Bush Intercontinental in Houston. These new outlets join other recently launched airport locations at JFK Jet Blue Terminal, Newark Liberty International, Denver International, Charlotte Douglas International and Portland International as the company expands its non-traditional franchise growth strategy.
The company said that the initiative builds upon Jamba's success in launching franchise kiosks and small formats at over 20 colleges and universities nationwide and brings a delicious, healthy and portable food option to busy customers on the go.
James White, CEO of Jamba Juice, said: "The Jamba Juice product lineup is ideally suited for airport environments offering travelers a great selection of portable and healthy choices that can be enjoyed as they make their way through the airport. As we continue to grow our franchise locations, non-traditional outlets will play a key role in our strategy. We plan to introduce several additional airport locations in the coming months and will continue to build upon the success of our college and university-based, non-traditional franchise program which currently includes 23 locations.
"Jamba's ability to embrace diversity and use it as a strategy in the airport segment solidifies our commitment to locally run small businesses which in turn keeps us grounded as local members of the community."
The company said that its non-traditional outlets include locations at schools, airports, travel centers, medical centers, stadiums, convention centers and supermarkets. Among Jamba's school locations are outlets at the University of Pennsylvania, UCLA, USC, Boston University, Arizona State, University of Illinois, BYU, University of North Carolina and University of Miami. As part of Jamba's commitment to support diversity and locally-owned small business entities, whenever possible they seek out and recruit high performing DBE (Disadvantaged Business Enterprises) partners to bid with on new airport opportunities.
The company has recently reiterated its strategic priorities for 2009 including a disciplined expense reduction plan as Jamba's management team seeks to revitalize the company for future growth and long term shareholder value.
