Completely New Site Enables 'Hyperlocal' Search, Provides Search by Descriptive Phrase and Delivers More Targeted Results

CARY, N.C., Feb. 25 /PRNewswire-FirstCall/ -- Consumers frustrated with online search sites that either give them irrelevant data or limited search options now finally have a reliable solution. Today, Dex takes local search to the next level with the introduction of the new DexKnows.com(R) (http://www.dexknows.com), a completely rebuilt local search solution that provides more intuitive search. Now users can easily search by precise locations (including landmarks or neighborhoods), specific problems or needs (for example, typing 'fix refrigerator' to find a repairperson), or service areas (to locate businesses that make house calls to a particular area).

'Forget about your typical local search site; the new DexKnows.com is completely unique and far more user-friendly,' said Brian Barnum, president, R.H. Donnelley Interactive. 'It was built from the ground up with the consumer in mind. Each consumer searches in different ways, and with DexKnows.com, they now have a site that allows them to quickly and easily find relevant information about local businesses that can meet their needs.'

'Overall, DexKnows.com is smarter, more sophisticated and much closer to what consumers have come to expect in a local search site,' wrote Charles Laughlin, analyst, The Kelsey Group, in a recent advisory report. 'The site offers a number of new features aimed at making it more intuitive and less like an online version of the Yellow Pages.'

DexKnows.com does not follow a typical listing structure that requires consumers to drill down several levels to find what they want. Instead, they can simply type in what they're looking for - whether in specific or general terms - and DexKnows.com returns relevant results.

DexKnows.com allows consumers to:

• Search by specific neighborhoods or landmarks. The site's 'hyperlocal' search capability enables users to pinpoint their search area.
• Search by descriptive phrase. Consumers simply need to type 'clean house' or 'fix sink' to yield relevant results that present them with a myriad of options to meet their needs.
• View results that accurately reflect both business location and local service areas. Sometimes, consumers may seek the physical location of a local business, for example, to find a dry cleaner in close proximity to their homes.