Teradata, a company engaged in data warehousing and enterprise analytics, has deployed an Active Data Warehouse for SmarTone-Vodafone, a premium quality provider of total communications services in Hong Kong and Macau.
The new Teradata system is SmarTone-Vodafone's third-generation data warehouse and its superior performance and scalability enables the company to dig deeper into detailed operational data in order to extract greater business value. With this platform, traditional data warehouse functionality is extended into a more mature and pervasive data environment known as Active Enterprise Intelligence.
The term refers to an operational approach to data warehousing in which the database platform supports operational processes in real time as well as strategic decision making. This is the first Hong Kong telecommunications services provider taking advantage of the real-time capabilities of an active data warehouse from Teradata to deliver Active Enterprise Intelligence and puts the power of information-based decision making at the fingertips of SmarTone-Vodafone’s managers throughout their enterprise.
The solution implemented for SmarTone-Vodafone by Teradata Professional Services is based on Teradata’s Active Enterprise Data Warehouse (EDW) 5550 platform, Teradata’s massively parallel processing (MPP) nodes, a computer system optimized to execute multiple processes simultaneously.
SmarTone-Vodafone’s active EDW supports about 3,000 business-user view elements generated for business users to perform their daily business operation. In addition, an executive dashboard enables managers to continually monitor the company’s critical success factors.
Stephen Chau, chief technology officer of SmarTone-Vodafone, said: “Hong Kong is one of the world's most competitive markets for communications service providers and we have been using data warehousing technology since the late 1990s to help strengthen our leading market position."
Stanley Lam, general manager of Teradata Hong Kong and South China, said: “The powerful Teradata Database, with its high performance and high scalability, is the foundation for the success of SmarTone-Vodafone’s active enterprise data warehouse. As an experienced data warehouse user, SmarTone-Vodafone is leveraging business intelligence right across the company. The greatest beneficiaries of the new Teradata solution, however, are the users who can now mine data at the atomic level of information.”
