The new version of Lasso uses global data from user submissions compiled against Macrovision's current AMG editorial database of more than 1.5 million pop and classical music albums, 13 million tracks, and 400,000 movie titles, said Macrovision.

Macrovision said that consumer electronic manufacturers can then take this database and localize it in stand-alone devices based upon media recognition requests and local user data submissions made in the respective geographic areas. By offering a localized dataset, Lasso can address user preferences and provide a more entertainment experience to consumers as they interact with their media.

Corey Ferengul, executive vice president of product management and marketing at Macrovision, said: "Extensive media recognition capability in devices such as MP3 players, mobile devices, home CD and DVD players, and automotive entertainment systems is an essential element that makes the device fantastic for a user. Lasso provides an easy-to-implement solution that further customizes the device to local preferences and allows users to go deeper and experience their media at the next level."

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