Winn-Dixie (NASDAQ:WINN) customers can now enjoy a premium frozen
yogurt with the added health benefits of probiotics commonly found only
in refrigerated dairy products. Yovation debuts in all 520 Winn-Dixie
stores this week. Yovation comes in six flavors: Cookie Fudge Crunch,
Double Fudge Brownie, Toasted Almond, Vanilla Bean, Vanilla Honey
Granola, and Vanilla with ¡Hola Fruita! Pomegranate & Blueberry Sherbet.
Yovation was inspired by the growing consumer interest and popularity of
probiotic products and the medical community’s recognition of
probiotics’ benefits in promoting digestive health. The premium frozen
dessert is smooth and creamy, but has fewer calories and fat than
regular ice cream and is certified Kosher (OU-D) by the Orthodox Union.
Made by Pierre’s Ice Cream Company, a quart of Yovation sells for $4.79
– $4.99.
Yovation starts with traditional, active yogurt cultures and then adds a
probiotic culture, Ganeden BC30 (Bacillus coagulans
GBI-30, 6086), that overcomes the shortcomings of other commonly
used probiotics so that it withstands the manufacturing process, extreme
temperatures and product shelf life. Other probiotics are highly
sensitive to these demands. Ganeden BC30 was developed
by Miami-based Ganeden Biotech.
“Yovation provides all of the great taste people want in a frozen yogurt
with the added benefits probiotics provide,” said Laura Hindulak,
Pierre’s director of marketing. “Consumers are looking for other ways of
getting probiotics into their diet, and Yovation is positioned to fill
that role.”
“Winn-Dixie customers tell us they like new and innovative products that
provide health benefits,” said Robin Miller, Winn-Dixie’s director of
communications. “We are confident Yovation frozen yogurt will be a
popular choice.”
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers.
Founded in 1925, the Company is headquartered in Jacksonville, Fla. The
Company currently operates 520 retail grocery locations, including more
than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia
and Mississippi. For more information, please visit www.winn-dixie.com.
About Pierre’s Ice Cream
Pierre’s Yovation joins the more than 235 Pierre’s products and flavors.
The company is privately owned and operated, with its headquarter office
and production plant in Cleveland, Ohio. Known for its high quality
standards and outstanding service, Pierre’s Ice Cream Company is a
leader in the production and distribution of premium ice creams, frozen
yogurt, sherbet, sorbet, and frozen novelties for over 75 years. For
more information about Pierre’s, visit www.pierres.com.
And, visit www.MyYovation.com
for information about Pierre’s great new product line.
For more information on Ganeden BC30, visit www.ganedenlabs.com.
JPEG images of Yovation products can be downloaded for news media usage
at www.MyYovation.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5914028〈en
Winn-Dixie Stores, Inc., Jacksonville
Robin Lake Miller,
904-370-7715
904-327-1445 (cell)
robinmiller@winn-dixie.com
or
St.
John & Partners
Patrick McSweeney, 904-596-2085
904-923-4871
(cell)
patrickm@sjp.com
