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'home: Ideas & Inspiration from M/I Homes' unveiled at Easton Town Center
Thursday, March 12, 2009 4:33 PM


COLUMBUS, Ohio, March 12 /PRNewswire-FirstCall/ -- M/I Homes Inc. (NYSE: MHO) today announced that home: Ideas & Inspiration from M/I Homes has officially been unveiled at Easton Town Center. The spacious venue is a fascinating destination for guests to imagine the possibilities of a dream home, as well as a place to enjoy a variety of community and family-focused activities.

HOME is an innovative and exciting retail concept. The design and layout of the 10,000 square foot facility is reminiscent of a two-story house and includes a large and welcoming patio with folding glass doors, a hospitality bar with refreshments, a working kitchen, spacious living room, a wide array of kitchen and bath vignettes together with state-of-the-art interactive technology displays that showcase the many ways to enhance a home.

'This is a new and exciting marketing concept for homebuilding and there is nothing like this anywhere in the homebuilding industry. We are going where our customers already spend their time, venues like Easton Town Center,' said Robert H. Schottenstein, chairman and CEO of M/I Homes. 'HOME serves as our new design center as well as a place where people can come and learn about M/I, our homes and our communities. Our guests will leave HOME inspired by what they've seen and with a number of ideas for their own home.'

Located at 4047 Gramercy Street in the North District adjacent to Ruehl No. 925 and Pottery Barn Kids, HOME welcomes everyday shoppers at Easton who are not necessarily looking to buy a house in the immediate future, but who may be curious about the latest design trends.

With more than twenty million visits annually, Easton is the ideal location for exposure within central Ohio and across the Midwest.

For those already interested in buying a new home, M/I Homes' professional staff is available to assist with everything from the initial idea and community selection to final materials selection within the in-store design center that is also conveniently inside HOME.

By partnering with other Easton retailers such as Restoration Hardware, Pottery Barn, Williams-Sonoma, Smith & Hawken and C.O. Bigelow, among others, HOME includes a fully furnished interior showroom in addition to fixtures, finishes and appliances from GE, Moen, Hamilton Parker, Merillat and American Standard. Furnishings will change seasonally.

Cushioned patio furniture and indoor/outdoor spaces offer open seating for passersby during warmer months.



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