Adidas Group’s subsidiary Reebok International has signed DDB Worldwide, a part of Omnicom Group, as its lead creative agency.

DDB will provide creative solutions across a range of brand advertising and marketing communications and will service the business from three hubs: Berlin, Chicago and Hong Kong.

Amir Kassaei, Executive Creative Director of DDB Germany will spearhead global creative efforts on the account.

Rich Prenderville, Head of Global Brand Marketing at Reebok, said: “DDB showed us incredible depth of creative resources around the world, deep thinking in non-traditional arenas and a passion for creative solutions beyond advertising.

"Under the leadership of Amir and the team he and DDB have assembled, we are on the global offensive to drive great creative results for our brand."