Freaky Creatures to Swarm Six Flags Theme Parks Nationwide
MALIBU, Calif., March 26 /PRNewswire/ -- Abandon Interactive Entertainment today announced that the company has entered into a new partnership with Six Flags, Inc. (NYSE: SIX), the world's largest regional theme park company. The partnership will promote one of the newest entries into the fastest growing entertainment segments directed toward the online gaming youth community. The comprehensive agreement provides retail and promotional presence for Freaky Creatures at all Six Flags theme parks across the country.
'This partnership allows Abandon to continue to bridge digital entertainment with real world experiences,' said Jamie Ottilie, President and COO of Abandon Interactive Entertainment. 'We're looking forward to working with Six Flags to integrate the Freaky Creatures world into the park experience and expose our unique, cross platform MMO to all Six Flags attendees. The Six Flags theme park network allows us to reach an entertainment-seeking national audience in a family friendly way.'
'Six Flags is excited to partner with Abandon Interactive Entertainment to bring the Freaky Creatures experience to life in our parks,' said David McKillips, Senior Vice President Corporate Alliances. 'Our powerful in-park media assets will introduce this year's hottest new online game to millions of players nationwide.'
The multi-media partnership includes an extensive in-park branding campaign utilizing Six Flags' TV and new Outdoor Cinema Network as well as signage placements in demographically-targeted areas and online advertising on SixFlags.com. In addition to the brand campaign, Six Flags will host Freaky Creatures tournaments involving local communities where park visitors can battle for their placement in the finals at the various parks. To extend the Freaky Creatures' collect, customize, battle and brag experience, retail starter packs will be sold and free trial cards will be distributed to park guests at key merchandise locations throughout all theme park locations.
Another key component of the partnership entails co-promotional incentives for Six Flags guests and members of the Freaky Creatures community. Abandon Interactive Entertainment will offer its members of the Freaky Creatures online community special discounts to visit their local Six Flags theme park and Six Flags guests will enjoy special incentives on the Freaky Creatures online community.
Freaky Creatures combines the best of online multiplayer gaming, collectible action figures, virtual worlds and social networking.
