The fashion-forward eyewear for men, women and kids will represent the style and attitude of SKECHERS, and will prominently feature the brand's name and its trademark "S" logo. The SKECHERS eyewear collection line is set to debut in Spring 2010.

"SKECHERS has grown to become one of the world's top footwear brands," began Michael Greenberg, president of SKECHERS. "In the last few years, we broadened the reach and offering of our brand with accessories and apparel. By adding eyewear to our product offering, SKECHERS will be meeting the needs of our consumers from head-to-toe."

"In growing our SKECHERS licensing operations, we have selected partners who can carry the strength of our footwear brand into new products and markets," added Mitchell Lewis, senior vice president of licensing for SKECHERS. "With a stellar reputation and strong global network, Viva is an ideal company to design and distribute our eyewear around the world."

"SKECHERS is an essential complement to our portfolio of brands," noted Frank Rescigna, president of Viva. "We understand what an incredible opportunity it is to showcase the first SKECHERS eyewear collection. The unique trend appeal of the SKECHERS brand allows Viva to instill design detailing into every facet of the frame, delivering a diversified collection for the entire family."

Viva, an international leader in ophthalmic frames, will design, manufacture and distribute at over 700 Viva Eyewear opticians as well as department and specialty retailers worldwide.

ABOUT VIVA INTERNATIONAL GROUP

Established in 1978, as an entrepreneurial company, Viva International Group has steadily grown to become a worldwide leader in ophthalmic frames and sunglass distribution and manufacturing. The company has successfully designed and developed eyewear for Bongo, Candies, Guess?, Rampage, Tommy Hilfiger, and many others. In February 2005 Viva became a subsidiary of HVHC Inc. Viva was one of the first American eyewear companies to expand internationally and currently has five direct sales offices in the United Kingdom, France, Brazil, Canada and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Japan, Mexico, the Netherlands, Portugal, Spain and Switzerland. In total the company has global distribution in more than 60 countries.