NEW YORK, April 1 /PRNewswire-FirstCall/ -- Six Flags announced today that BIZARRO has landed at Six Flags Great Adventure in Jackson, NJ and Six Flags New England in Agawam, MA. After an intense four month multimedia, interactive marketing campaign that generated community engagement across multiple platforms, key thematic elements of the highly-anticipated Medusa and Superman: Ride of Steel coaster transformations were finally unveiled.

'This strategy represents the first time theme parks have utilized an alternative reality game (ARG) to market new attractions,' said Angie Vieira Barocas, Six Flags Senior VP of Marketing and Entertainment. 'The approach allows our guests to be immersed in the new attraction experience on a more personal and fundamental level.'

Over 500,000 players have participated in the ARG thus far. In November, players were introduced to a newly-formed relationship between Six Flags and Clawshun Industries and quickly discovered that Clawshun was actually a subsidiary of LexCorp. A special edition of the Daily Planet newspaper, inserted into regional weeklies in New York, Philadelphia, Hartford and Boston, confirmed the relationship and invited players to participate in an eight-week investigation by the Planet's enterprising young journalist Jimmy Olsen via jimmystruth2power.com and Twitter. Speculation ran rampant as players worked together to discover the names and plans for the coaster transformations, designed by LexCorp CEO and Mastermind, Lex Luthor.

The DC Comics character, BIZARRO, is best known as a peculiar Superman-like creature from a parallel Earth known as Htrae where inhabitants believe in 'doing the opposite of all Earthly things.' He is also known for his clumsy and destructive attempts to emulate Superman though his efforts often turn out twisted and backwards. Because he is the imperfect duplicate of Superman, his powers and abilities manifest themselves as opposites of Superman's powers including freeze vision, heat breath, spotlight vision and x-ray hearing.