Starting with LOWRIDER® Magazine, Source Interlink Media is
Launching Connected Mobile Applications Powered by UIEvolution for the
iPhone
Source
Interlink Media, the premier source of lifestyle media with more
than 75 publications, 90 web sites, 400 branded products, 65+ events and
TV and radio programs and UIEvolution,
a global leader in software solutions that power the delivery of rich
content and applications, today announced the launch of LOWRIDER Mobile
as the first of several connected mobile applications. LOWRIDER Mobile
is available in the Apple App Store, offering fans free access to
exciting, unique and original content from LOWRIDER Magazine with
dynamic advertising on the iPhone and iPod Touch.
The free LOWRIDER Mobile application offers consumers access to all of
the latest news, features, cars, events, models and technology from
LOWRIDER Magazine. Leveraging UIEvolution’s industry leading UIEngine
technology, LOWRIDER Mobile provides an interactive experience that
consumers can access anywhere from their mobile devices. In the coming
weeks, more of Source Interlink Media’s properties will be released as
connected mobile applications including Super Street®, Import Tuner® and
the widely read and distributed Soap Opera Digest®. By offering a
diverse collection of lifestyle content, UIEvolution will bring new
users to mobile with access to their favorite publications in new and
exciting ways.
“As our consumers continue to spend more time accessing content on their
mobile devices, we are constantly looking at new ways to engage our
readers through interactive multimedia,” said Sean Holzman, president of
Source Interlink Media’s Enterprises division. “Our partnership with
UIEvolution allows us to offer our readers content, quickly and easily,
on the iPhone and iPod Touch today with the opportunity to extend onto
new devices and technologies as they enter the market.”
“We are excited to partner with Source Interlink Media to extend and
expand their vast library of lifestyle media into mobile,” said Travis
Beaven, VP of Consumer Products at UIEvolution. ”The brands Source
Interlink Media represents are mainstays in our popular culture and
exciting properties for mobile. Bringing their brand of entertainment
into the digital mobile world is thrilling and we can’t wait for our
consumers to get their hands on this content.”
About Source Interlink
Source Interlink Companies, Inc. (NASDAQ:SORC), a $2.2 Billion media and
marketing services company operating in 25 states, is a leading U.S.
distributor of home entertainment products and services and one of the
largest publishers of magazines and online content for enthusiast
audiences. Source Interlink Media, LLC publishes over 75 magazines and
90 related web sites. Source Interlink Distribution services tens of
thousands of retail store locations throughout North America
distributing DVDs, music CDs, magazines, video games, books, and related
items. In addition to distributing over 5,900 distinct magazine titles
annually, the Company maintains the largest in-stock catalog of CDs and
DVDs in the U.S. -- a combined total of more than 260,000 titles. Supply
chain relationships include consumer goods advertisers, subscribers,
movie studios, record labels, magazine and newspaper publishers,
confectionary companies and manufacturers of general merchandise.
About UIEvolution
UIEvolution® is a leader in mobile convergence technology enabling rich
experiences across the widest variety of platforms in the world. For
nine years, UIE has worked with industry leading brands to streamline
design, development and delivery of rich applications to millions of
users. The biggest brands around the world use UIEvolution technology,
including AT&T, ESPN, the Walt Disney Company, E! Networks, FOX,
MySpace, CBS and many more. UIEvolution creates experiences that provide
measurable results and delight customers worldwide.
Media Contact:
For UIEvolution
Jennifer Hodges,
425-301-0350
jhodges@uievolution.com
or
For
Source Interlink Media
Julie Smartz, 323-782-2963
Julie.Smartz@sorc.com
