Competition will gather the best tennis players from over 35 countries
SAO PAULO, April 3 /PRNewswire-FirstCall/ -- This month, Florida will host
one of the five main tennis events of the world, the Sony Ericsson Open. Itau
Private Bank International is once again present at the competition, this time
as host sponsor, and will provide its clients with a privileged view of the
main court during the 12 game days. The 25th edition of the event at Crandon
Park in Key Biscayne, Florida, will convene 153 of the best players of both
genders from more than 35 countries.
'The sponsorship has the goal of strengthening our image among Latin
American families who are very interested in the tournament, and is in line
with the commitment to make Itau Private Bank one of the three largest in the
sector in Latin America,' said Flavio Souza, director of Itau Private Bank in
Miami. The games on the traditional purple tennis courts will be followed by
some 260,000 spectators and will be broadcast to over 200 countries through
the TV channels FOX Sports, ESPN International, SKY, Eurosport and Globosat.
Itau is a Brazilian bank, one of the largest in Latin America. The
operations in Miami contribute to the consolidation of the
internationalization strategy of Itau Private Bank. The acquisition of the
private bank operations of BankBoston International (BBI), with main office in
Miami; BankBoston Trust Company Limited (BBT), with main offices in Nassau;
and ABN AMRO Bank N.V. (Miami and Montevideo), in 2007, were important
business drivers, making Itau Private Bank one of the leaders in the region. A
good part of the 9,000 clients were acquired through the acquisition of the
operations of BankBoston and ABN AMRO proceeds from other Latin American
countries, such as Argentina, Chile, Uruguay and Venezuela. In order to meet
their requirements for information and recommendations, Itau Private Bank
established a specialized structure in those countries.
Press Relations - Banco Itau
Phone: (+55 11) 5019-8880/ 8881 / Fax: 5019-8898 imprensa@itau.com.br
Flavia Araujo
Imagem Corporativa
www.imagemcorporativa.com.br
e-mail: flavia@imagemcorporativa.com.br
Phone: (55 11) 3526-4523
SOURCE Banco Itau
