Highlights Include:
- Second weekend domestic IMAX ticket sales at $3.1 million
- IMAX contributes more than 9% of the overall domestic gross for the
weekend on less than 2% of the screens
LOS ANGELES, April 6 /CNW/ - IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and
DreamWorks Animation SKG, Inc. (NASDAQ: DWA) today announced that Monsters vs.
Aliens, the studio's first 3D release, posted strong second-weekend box office
results in IMAX(R) theatres. The film generated $3.1 million on 143 IMAX
screens domestically from Friday, April 3 to Sunday, April 5. The domestic
IMAX weekend contributed more than 9% of the film's overall box office gross
on less than 2% of the total screens.
The IMAX release also continued to perform well internationally, grossing
$1 million from 44 IMAX screens. Highlights include very strong results from
locations in Russia, the United Kingdom and China. IMAX's worldwide total for
the run through the second weekend is $11.4 million.
"We're very happy to see that the film is continuing to resonate with
IMAX moviegoers through the second weekend," said IMAX CEO Richard L. Gelfond.
"We're especially pleased that our contribution to the overall box office
increased to more than 9 percent on less than 2 percent of the screens."
"Monsters vs. Aliens continues to show its strength in IMAX 3D, with 13
of the top 14 and 16 of the top 20 domestic multiplexes featuring IMAX
theatres," added Greg Foster, Chairman and President of IMAX Filmed
Entertainment. "IMAX theatres continue to generate very strong results
worldwide and there are still four weeks remaining in the IMAX run. This great
second weekend performance is a testament to the winning combination of The
IMAX Experience(R) and a great film from DreamWorks Animation and Paramount
Pictures."
Monsters vs. Aliens is the third of five DreamWorks Animation feature
films previously announced and slated for release in IMAX, and the first to be
presented in IMAX 3D. The film has been digitally re-mastered into the
unparalleled image and sound quality of The IMAX Experience with IMAX DMR(R)
technology.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX theatres delivering the world's best cinematic presentations using
proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company's
groundbreaking digital re-mastering technology that allows it to digitally
transform virtually any conventional motion picture into the unparalleled
image and sound quality of The IMAX Experience.
