Firm Will Manage and Execute Digital Marketing Strategy for Leading Consumer and Pet Products Manufacturer

SAN FRANCISCO, CA -- (Marketwire) -- 04/07/09 -- Catalyst:SF (www.catalystsf.com) has been named the digital agency of record for San Francisco-based Del Monte Foods (NYSE: DLM). Catalyst:SF was selected from an impressive group of competitors, and will manage the digital strategy and digital-media planning and buying for all Del Monte Foods brands, including Del Monte®, S&W®, Contadina®, College Inn®, Meow Mix®, Kibbles 'n Bits®, 9Lives®, Milk-Bone®, Pup-Peroni®, Snausages® and Pounce®.

"We're excited to begin our work with Catalyst:SF as we collaborate to develop a comprehensive digital marketing and consumer engagement strategy for our portfolio of brands," says Bill Pearce, Senior Vice President and Chief Marketing Officer for Del Monte Foods. "We're looking forward to working with Catalyst to engage our consumers where they spend time online; creating a meaningful and engaging dialog with our consumers."

"We're eager to begin our work with Del Monte to develop breakthrough strategies in the digital space," says Cory Treffiletti, Catalyst:SF's President and Managing Partner. "Del Monte's impressive portfolio includes some of the country's most recognized and cherished brands. To be selected over some of the best-known traditional and digital agencies in the nation to represent these brands and drive the equity behind them is very gratifying."

Catalyst:SF (www.catalystsf.com) is a "Marketing Capital" firm that helps clients combine selling a product or service (Marketing) with sources of profit or benefit vs. the competition (Capital) to produce ideas, intelligence and insights that achieve an advantage in the areas of marketing, sales or consumer insights. A hybrid marketing services consultancy, structured like no other firm, Catalyst:SF brings intelligence, ideas and insights to sales, media and marketing for the purpose of providing an advantage in the marketplace for its clients. The privately-held San Francisco-based company was founded in 2007 by John Durham and Cory Treffiletti, who together, have nearly 40 years of marketing and sales experience, much of it in the digital media industry. Catalyst:SF, where the SF stands for Strategy and Fundamentals, has grown substantially in the last year and currently has 14 clients.