The 2009 first quarter net loss included a pre-tax charge of $0.5 million or $0.02 per diluted share associated with the previously announced closure of the friends 2B made retail concept.

The company also reported that plans to generate approximately $15 million in annualized pre-tax savings in fiscal 2009 are progressing on track. Capital expenditures expected at $9 million, down from $23 million in 2008, are also on-plan.

"Our priorities during this difficult economy continue to be maintaining our strong and flexible balance sheet, increasing the value of our brand, and maximizing cash flow," said Maxine Clark, chairman and chief executive bear, Build-A-Bear Workshop, Inc. "The decline in mall traffic and consumer spending has continued to affect our sales, but there were bright spots in the quarter which validate our business model. When consumers were in the mall -- for example, Valentine's Day and Easter -- we saw significant improvement in our sales and we are working to maximize these trends over the balance of the year."

Fiscal 2009 First-Quarter

For the first quarter (13 weeks ended April 4, 2009), total revenues were $97.3 million, compared to $123.8 million in the fiscal 2008 first quarter (13 weeks ended March 29, 2008). Net retail sales were $96.3 million, compared to $121.9 million in 2008. Excluding the impact of foreign exchange, net retail sales declined 19%.

Consolidated comparable store sales declined 17.8% in the quarter and comprised a 20.5% decline in North America and a 5.6% increase in Europe. Due to the 53rd week in fiscal 2008, first quarter comparable store sales are compared to the 13 week period ended April 5, 2008. Net retail sales benefited from new stores opened during the past twelve months.

First quarter 2009 was negatively affected when compared to the 2008 first quarter due to the shift in the Easter holiday and associated school vacations, an important selling time for the company. In 2008, Easter sales were included in the first quarter; in 2009 Easter sales will be included in the second quarter.

European operations net retail sales were $14.1 million in the 2009 first quarter, compared to $16.4 million in the 2008 first quarter. Excluding the impact of foreign exchange, European operations net retail sales increased 18%, reflecting the strengthening of the U.S. dollar versus the British pound. The pre-tax loss from European operations totaled $0.9 million in the 2009 first quarter, compared to a loss of $0.1 million in the 2008 first quarter.

During the 2009 first quarter, the company opened no new stores as planned, compared with opening four new stores -- two in North America and two in Europe -- during the 2008 first quarter. Build-A-Bear Workshop company-owned stores, at the end of the first quarter, totaled 346 -- 292 in North America and 54 in Europe.

At the end of the 2009 first quarter the company's consolidated cash position was $34 million.

In the fiscal 2008 third quarter, the company announced plans to close the friends 2B made concept, a line of make-your-own dolls and related products. The closure plan affects nine friends 2B made locations. In the 2009 first quarter the company recorded a pre-tax charge of $0.5 million or $0.02 per diluted share associated with the location closures. The majority of these charges are attributable to lease termination costs. Charges associated with this concept closing are identified as 'store closing' costs on the consolidated statement of operations included in this press release. The company expects to incur additional pretax charges related to the friends 2B made concept of approximately $1.4 to $1.8 million through the third quarter of fiscal 2009.

Other News

Build-A-Bear Workshop will host its Annual Meeting of Stockholders on Thursday, May 14, 2009 at 10:00 a.m. local time (CDT) at the company's Bearquarters, 1954 Innerbelt Business Center Drive, St. Louis, Missouri. The company will broadcast the meeting over the Internet via webcast. The webcast will be accessible through the Investor Relations page of the Build-A-Bear workshop corporate Web site, http://IR.buildabear.com. Following the live meeting, a replay of the webcast will be available until the next annual meeting.

Today's Conference Call Webcast

Build-A-Bear Workshop will host a live Internet webcast of its quarterly investor conference call at 9 a.m. EDT today. The audio broadcast may be accessed at our investor relations Web site, http://IR.buildabear.com. The call is expected to conclude by 10 a.m.

A replay of the conference call webcast will be available in the investor relations Web site for one year. A telephone replay will be available beginning at approximately noon EDT today until midnight EDT on May 14, 2009. The telephone replay is available by calling (617) 801-6888. The access code is 71110649.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in 1997, the company currently operates more than 400 Build-A-Bear Workshop® stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. In 2007, the interactive experience was enhanced - all the way to CyBEAR® space - with the launch of buildabearville.com®, the company's virtual world stuffed with fun. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $468 million in fiscal 2008. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com.

Forward-Looking Statements

This press release contains "forward-looking statements" (within the meaning of the federal securities laws) which represent Build-A-Bear Workshop expectations or beliefs with respect to future events. Our actual results may differ materially from the results discussed in the forward-looking statements.