(Source: MARKETWIRE)Hart-Boillot, an advertising and public relations agency specializing in clean- and high-technology, medical, and higher education markets, today announced its appointment as public relations agency-of-record for Venyu and PRQA, two companies immersed in the business-to-business technology industry. Venyu and PRQA join a growing list of companies choosing Hart-Boillot to deliver media relations and brand development services.

Venyu, a Baton Rouge-based company formed by the recent merger of AmeriVault and Network Technology Group, Inc., delivers commercial-grade, customizable solutions for data protection, availability, and recovery for small-to-medium sized businesses. The company provides off-site, accessible and reliable data protection and recovery alternatives, eliminating the need for courier services, back-up tape, and on-premise hardware.

With headquarters in Boston and the UK, PRQA is a worldwide leader in the assessment of software quality through automated source code analysis and development process improvements. PRQA specializes in coding standard development, automated coding standard enforcement, code review, software inspection, and source code analysis.

"In a technology sector crowded with new companies trying to differentiate themselves with style and no substance, it is imperative that our Public Relations and Marketing efforts demonstrate strategic thinking and successful campaign implementation at every turn," said Paul Blundell, CEO, PRQA. "Hart-Boillot's team of experts delivers reliable, proven services that enable us to focus on our core business."

"When selecting a public relations firm to help launch the Venyu brand, we looked for a team with deep PR and business knowledge that could serve as a seamless extension of our marketing team and get us off the ground running," said Scott Thompson, CEO, Venyu. "Within a matter of weeks, Hart-Boillot arranged for us to meet with some of the top media and analysts covering our industry to unveil our new brand and solidify our position as a leading provider of data protection and recovery solutions."

Following the success of its recent brand launch, Venyu is expanding its public relations engagement with Hart-Boillot to include web, creative and brand development services.

"Through our work with companies across the technology and services continuum, it is clear that companies now place a greater value on PR and Marketing partners who possess a strong business acumen that transcends markets," said Dawn Sullivan, Managing Director of Public Relations, Hart-Boillot. "Venyu and PRQA are leaders in their respective industries with offerings that challenge the status quo.