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Thomson Reuters OpenCalais Service Adopted By The Huffington Post, DailyMe and Associated Newspapers' Mail Online
Tuesday, June 16, 2009 10:04 AM


(Source: PRNewswire)trackingPioneering Publishers Tap Semantic Web Service to Speed Editorial Processes, Improve the Reader Experience and Extend Their Reach Across the New Content Economy

New OpenCalais 'Archive Express' Service Debuts to Help Other Publishers Get Started; Free Service Tags Large Content Archives in 24 Hours

SAN JOSE, Calif., June 16 /PRNewswire/ -- The 5th Annual Semantic Technology Conference -- Following on the news of its alliance with CNET, Thomson Reuters today announced that The Huffington Post, DailyMe and UK-based Associated Newspapers Ltd.'s Mail Online have integrated the OpenCalais service into their popular news sites and services.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090114/NY58800LOGO )

These pioneering publishers join Thomson Reuters and CNET in ushering in a new wave of innovation in digital media and online publishing. They are using OpenCalais to achieve new efficiencies in content operations and editorial processes, speeding the delivery of breaking news to readers. They are also using OpenCalais to reach new milestones in localization, personalization and search engine optimization (SEO).

"OpenCalais enables our editors to more efficiently locate related local stories," said Paul Berry, CTO, The Huffington Post. "This helps the site meet an important strategic goal: cost- effectively producing regional microsites that 'super-serve' communities with the best local news, as we have done in Chicago."

OpenCalais helps publishers compete. Found at OpenCalais.com, the free service makes it easy to automate content operations, enhance the value of content, improve the reader experience and extend distribution to new search engines, news aggregators and social media applications.

"OpenCalais helps us to create a picture of a user's behavior and interests, so that we can personalize the news for them," said Neil Budde, President and Chief Product Officer, DailyMe. "That capability has enabled us to add automated personalization features that both improve our readers' experience and help optimize ad targeting for our partners."

Today also marked the debut of Thomson Reuters new OpenCalais 'Archive Express' service, which can tag an archive of up to 20 million documents in 24 hours time.

"Tagging archived content is a simple way to get started with OpenCalais, and the fastest way to give old stories new life," said Thomas Tague, OpenCalais Initiative lead, Thomson Reuters.



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