(Source: Business Wire)
Avistar Communications Corp. (Nasdaq:AVSR), a leader in unified visual communications solutions, today announced the Avistar C3 Media Engine, the latest component from its award-winning Avistar C3 platform. This component addresses a key need among the technology community: how to best integrate high quality, scalable video and audio conferencing as part of the unified communications experience on the desktop, while seamlessly enabling any software application or web page with reliable, scalable and more importantly, valuable visual communications.
Stephen Epstein, Chief Marketing Officer, Avistar, said, "Many application vendors and unified communications companies want to move to the next level of integrating desktop videoconferencing into their solutions. But with the current offerings in the market, they would need to change their software platform significantly in order to integrate a reliable visual communications experience within their applications. The Avistar C3 Media Engine equips companies with a plug-in that gives them a rich, high quality media experience and visual communication capability, and the flexibility they need to embed it quickly and effectively."
This revolutionary component can be embedded quickly and seamlessly. As part of Avistar's "Visual Insights" program, which enables application vendors to embed their software applications with visual communications in a matter of days, companies can promote their brand while enhancing the value of their products in the market. Their customers can experience high quality integrated audio and video conferencing delivered seamlessly from their product. This is a huge step to realizing "unified communications": content, information and communications all in one.
Avistar's "Prove Before You Purchase" License Credit Program is available to application vendors who want to experience a new level of visual communications and can greatly expand the value of their current software offerings while using integration costs as a credit against future product licenses*.
Several companies have already licensed the Avistar C3 Media Engine. Silicon Valley-based Zultys, Inc., a leading provider of all-in-one unified communication solutions, is embedding Avistar C3 Media Engine into its line of VoIP products.
According to Steve Morrison, vice president, product marketing, Zultys, "Videoconferencing provides the ROI our customers look for as part of their unified communications solutions, especially in a down economy, where travel is well scrutinized.
