No clipping or carrying coupons. Online coupons are loaded onto
the Safeway Club Card and automatically redeemed at checkout.
Safeway Inc. (NYSE:SWY) today announced that its couponLink
program, which allows customers to load online coupons directly to their
Safeway Club Card, is now available in all of the company’s U.S. markets.
The couponLink program, first launched online in May for
customers of the company’s Tom Thumb and Randalls stores in Texas, is a
partnership between Safeway and three of the most successful and
innovative providers of online and mobile coupons, Shortcuts.com,
CellFire and P&G eSaver.
To find money-saving deals, customers log on to www.Safeway.com
and click the “Coupons” Quick Link, which leads to the couponLink
page. Customers then browse coupons on Shortcuts.com, P&G eSaver, or
CellFire. Coupons can be organized by category or product name,
downloaded to the Safeway Club Card and are automatically redeemed at
checkout. CellFire and Shortcuts.com have the added capability of
allowing shoppers to browse and download via mobile phone or smart
phone, even while the customer is in the store.
“This takes the hassle out of shopping with coupons,” said Mike Minasi,
Safeway President of Marketing. “There is no paging through newspapers
and no clipping and carrying coupons. Customers don’t even have to
remember to bring coupons with them to the store.”
Additional details and savings opportunities are available at www.Safeway.com
and the web sites of all stores in the Safeway family, including Vons,
Pavilions, Tom Thumb, Randalls, Genuardi’s, Carrs and Dominick’s.
ABOUT SAFEWAY www.Safeway.com
Safeway Inc. is a Fortune 50 company and one of the largest food and
drug retailers in North America, based on sales. The company operates
1,739 stores in the United States and western Canada and had annual
sales of $44.1 billion in 2008. The company’s common stock is traded on
the New York Stock Exchange under the symbol SWY.
Safeway Inc.
Teena Massingill, 925-467-3810
