New Designs and Mommy Calling Cards Join Suite of Baby Products that Help Announce and Celebrate a New Bundle of Joy

Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced an array of new arrivals – from baby shower invitations and birth announcements to mommy calling cards and even a baby themed microsite – that helps take your baby from ultrasound to ultrakid while you capture every special moment in between.

Shutterfly’s new offerings for baby include additions to its popular line of designer baby stationery – flat photo and non-photo cards, printed on premium 30% post-consumer waste cardstock and paired with high quality envelopes. In total, the newly expanded collection includes 44 baby shower invitations, 93 birth announcements and 15 baby’s first birthday invitations, with a select number of coordinating thank you cards, address labels and gift tags. In addition, Shutterfly today launches its personalized calling cards. Great to hand out at park visits, play dates, school functions or on the go, with more than 45 designs to choose from, moms can include their contact information on personalized calling cards that fit their style.

With the new baby stationery, Shutterfly expands its relationship with popular designers Erin Condren, Fresh Lemonade and Stacy Claire Boyd, as well as newcomer Petit Tresor. Additionally, the Company signed an exclusive licensing relationship with designer Stacy Claire Boyd to create a new line of baby stationery designs and more.

Shutterfly today also announces its new baby microsite, www.shutterfly.com/baby, which provides moms with helpful tips for photographing babies and children, choosing the right birth announcement, creating modern baby photo books and more. The site also features the “What’s in a Name” baby card finder, which lets moms enter their baby’s name and offers stationery ideas to suit that style.

“The arrival of a new baby can be overwhelming,” said Stephanie Roeder, Shutterfly's card stylist. “Shutterfly is a great resource for everything you need to help celebrate your baby in style – from announcing your pregnancy to sharing your baby’s first photos or updating friends and family on happenings at school; moms can feel confident that photos are safely stored by Shutterfly.”

Shower Mom with Love: From classic to modern and everything in between, Shutterfly’s extensive line of non-photo baby shower invitations offer something for every glowing mom-to-be.