Safeway Inc.:
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WHAT:
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As summertime fruits and vegetables head to market, Northern
California-based Safeway Inc., Undersecretary of California Food and
Agriculture Will Brown and representatives from some of the most
respected farms in the region will distribute samples of locally
grown produce to urge consumers to buy local produce and support the
local and state economy.
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Sourcing and buying locally ensures the vitality of California’s
farms, which translates into economic opportunities and development
for a broad range of related businesses in California’s
agriculture-rich communities. Agriculture accounts for 1.1 million
jobs and more than $60 billion in personal income. Purchasing
locally also helps the environment by limiting the number of miles
that the produce travels from farm to store, thus decreasing the
carbon footprint of the product.
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Safeway recently launched a company-wide “Locally Grown”
initiative in which the company will buy first from key local
growers and California growers. Nearly 45 percent of all
produce sold in Safeway’s California stores is sourced in the
state.
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WHO:
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● Undersecretary of the California Department of Food and
Agriculture Will Brown
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● California Grocers Association President and CEO Ron Fong
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● Jopson Ranch President and CEO Tom Jopson
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● G&S Farms owner Glenn Stonebarger
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● Ratto Brothers Produce Owner and VP Frank Ratto
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● Blossom Hill of Patterson representative Jim Luchich
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● M&R Company representative Andrew Lusk
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● Safeway Vice President Rick Pickering
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WHEN:
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Thursday, June 11, 2009 at 11 a.m.
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WHERE:
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Safeway Natomas Store
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2851 Del Paso, Sacramento, Calif., 95835
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Additional Event Details: Continuing its longstanding practice of
supporting local nonprofit organizations in communities in which it
operates, Safeway will present a $5,000 donation to the UC Davis “Dining
with Diabetes” program, which teaches families of children with diabetes
how to make healthy food choices.
Safeway Public Affairs,
Teena Massingill, 925-467-3810
