HYDERABAD, India, June 21 /PRNewswire-FirstCall/ -- Satyam Computer Services Limited (NYSE: SAY), a global consulting and information technology services provider, today unveiled its new brand identity, 'Mahindra Satyam.' This strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra Group and the inherent strength of the Satyam brand. The logo will be adopted from the Mahindra Group.

Speaking on the rebranding initiative, Mr. Anand Mahindra, Vice Chairman & Managing Director, Mahindra Group, said, 'Customer centricity, high standards of corporate governance, and unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolizes an amalgamation of the Mahindra Group's values with Satyam's renowned expertise, even as it retains that part of Satyam's identity which signifies commitment, purpose and proficiency of the organization and its people.'

Vineet Nayyar, Executive Vice Chairman, Satyam Board, commenting on the new identity, 'This is a significant milestone towards the recovery of the company. We are optimistic that this new brand will re-energize the organization and will be well received by all our stakeholders. With this initiative, we will witness steps by the management to adopt and inculcate the values of 'performance and customer first', and 'good corporate governance and citizenship', which are drawn from the Mahindra Group. With this synergistic approach, Mahindra Satyam will learn from the best management practices of the Mahindra Group while focusing on nurturing Satyam's innate skills and capabilities.'

Overview of Mahindra Satyam core values:

Good Corporate Citizenship

As in the past, we will continue to seek long-term success in alignment with our country's needs. We will do this without compromising ethical business standards.

Professionalism

We have always sought the best people for the job and given them the freedom and the opportunity to grow. We will continue to do so. We will support innovation and well reasoned risk taking, but will demand performance.

Customer First

We exist and prosper only because of the customer. We will respond to the changing needs and expectations of our customers speedily, courteously and effectively.

Quality Focus

Quality is the key to delivering value for money to our customers. We will make quality a driving value in our work, in our products and in our interactions with others.