Vended K-Cup Portion Packs And Keurig Brewers Transform Coffee
Vending Experience
Single-cup brewing technology is changing the way people brew and enjoy
their coffee. Now coffee lovers can get a great cup of coffee in an
unexpected place: a vending machine. The Specialty Coffee Business Unit
of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is offering a
new full-line vending machine designed for single-cup brewing in
high-traffic commercial and manufacturing environments.
The Green Mountain Coffee® branded vending machine dispenses
K-Cup® portion packs and is used in conjunction with a Keurig®
Single-Cup Brewer. The unit is designed for large venues that sell
coffee and other beverages to employees or visitors. The new machine
allows vending operators to meet the demand for high-quality coffee with
an economical, low maintenance, easy-to-use, sanitary solution. Tully’s
Coffee® and Caribou Coffee® branded machines will
be available later this summer.
“This innovative system will make people think about coffee from a
vending machine in a whole new way,” says T.J. Whalen, Vice President of
Marketing for GMCR’s Specialty Coffee Business Unit. “With its value
proposition of quality, variety and convenience, this unit brings a
coffeehouse experience to vending locations.”
The Green Mountain Coffee vending unit holds more than 1,000 K-Cup
portion packs. Operators can choose to offer up to 12 product selections
from more than 60 coffees, teas, and hot cocoa in K-Cups from GMCR’s
family of brands, including Green Mountain Coffee®, Tully’s
Coffee®, Newman’s Own® Organics Coffee, Caribou
Coffee®, Celestial Seasonings® Teas, and Café
Escapes™. The machines are paired with Keurig’s proprietary brewing
system, which delivers the proper amount, temperature and pressure of
water to ensure a perfect cup of coffee, tea or hot cocoa, in under one
minute.
Scott Meskin, Owner and Partner of Black Tie Services, tested the new
vending unit in Baltimore, MD. “It’s the new buzz,” he says. “I finally
have a coffee vending machine that competes with any gourmet coffee
shop. And it’s so easy! There’s no mess to clean, no cups jamming – just
happy customers.”
The Green Mountain Coffee branded vending units are now available to
order. For additional information, please call 800-432-4627.
About Green Mountain Coffee Roasters,
Inc. (NASDAQ: GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee
Roasters, Inc. is recognized for its award-winning coffees, innovative
brewing technology, and socially responsible business practices. GMCR’s
operations are managed through two business units. The Specialty Coffee
business unit produces coffee, tea and hot cocoa from its family of
brands, including Tully’s Coffee®, Green Mountain Coffee®
and Newman’s Own® Organics coffee. The Keurig business unit
is a pioneer and leading manufacturer of gourmet single-cup brewing
systems. K-Cup® portion packs for Keurig®
Single-Cup Brewers are produced by a variety of licensed roasters,
including Green Mountain Coffee and Tully’s Coffee. GMCR supports local
and global communities by offsetting 100% of its direct greenhouse gas
emissions, investing in Fair Trade Certified™ coffee, and donating at
least five percent of its pre-tax profits to social and environmental
projects. Visit www.GreenMountainCoffee.com
and www.Keurig.com
for more information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5991391〈en
Green Mountain Coffee
Sandy Yusen, 866-968-2739
Director of
Public Relations
