Aetna (NYSE:AET)
announced today that California residents looking for individual health
plans will now be able to use Aetna’s “Consumer Portal” – a simple, easy
to use online quoting and application system available at www.aetnaindividual.com.
Consumers using this new system can click “Get a Quote” to receive a
quote on benefits plans in their area within seconds, just by entering
their zip code, gender and date of birth. They can then compare
different plan features side-by-side, choose the plan that best fits
their needs and instantly apply online.
“We know that many consumers are not used to looking for insurance on
their own, so we want to make the process as simple and straightforward
as possible,” said Gary Culp, West Region general manager for Aetna’s
Consumer Segment. “This is especially true in California, where we have
seen a significant increase in interest so far this year for our Aetna
Advantage Plans* for Individuals and Families.”
Additional benefits
While consumers will notice an improved, simplified experience through www.aetnaindividual.com,
the Consumer Portal will also help Aetna brokers and agents that work
with consumers. Through a secure, password-protected website, brokers
will be able to run quotes, create applications on behalf of their
client, and review the status of their various applicants.
Finally, this new system will allow Aetna to more efficiently process
applications that are submitted online, either from consumers or brokers.
“Our primary goal with the Consumer Portal was to enhance the consumer
experience, but we really tried to make improvements for everybody who
is involved with the process of purchasing and selling Aetna Advantage
plans,” Culp said.
About Aetna
Aetna is one of the nation’s leading diversified health care benefits
companies, serving approximately 37.2 million people with information
and resources to help them make better informed decisions about their
health care. Aetna offers a broad range of traditional and
consumer-directed health insurance products and related services,
including medical, pharmacy, dental, behavioral health, group life and
disability plans, and medical management capabilities and health care
management services for Medicaid plans. Our customers include employer
groups, individuals, college students, part-time and hourly workers,
health plans, governmental units, government-sponsored plans, labor
groups and expatriates. For more information, see www.aetna.com and
Aetna's Annual Report at www.aetna.com/2008annualreport.
*All of these plans are medically underwritten, meaning that all
applicants and their enrolling dependents are subject to medical
underwriting to determine eligibility and placement within the
appropriate risk category.
Aetna
Ethan Slavin, 860-273-6095
SlavinE@aetna.com
