Burger King Corp. Teams with Crunch Pak to Bring Innovative Product
to Supermarkets Nationwide
Fourth graph, second sentence of release dated June 18, 2009, should
read: Located in Cashmere, Wash. and New York, Crunch Pak is the retail
leader in sliced and prepared apples (sted Located in Washington, D.C.
and New York, Crunch Pak is the retail leader in sliced and prepared
apples).
The corrected release reads:
BK® FRESH APPLE FRIES COMING TO GROCERY STORE SHELVES
THIS FALL
Burger King Corp. (NYSE:BKC) finalized today a licensing arrangement
with Crunch Pak, which will bring the brand’s popular BK® Kids Meal
product, BK® Fresh Apple Fries, to approximately 10,000 supermarkets
nationwide starting in the fall of 2009. Bringing BK® Fresh Apple Fries
– fresh-cut, skinless red apples sliced to resemble real french fries –
to stores across the country is a testament to the power of Burger King
Corp.’s innovation and the broad appeal of the BURGER KING® brand.
While exact serving sizes and price points are not yet confirmed, a
single serving will be available for approximately $1, and a larger
package with multiple servings will be available for $4 to $5. Found in
the produce section of major retailers with other fresh-cut fruits and
vegetables, BK® Fresh Apple Fries packaging will be clearly labeled with
the brand logo to make it instantly recognizable as a BURGER KING®
branded product.
“Our goal in developing BK® Fresh Apple Fries was to create a menu item
that satisfied parents’ demands for nutrition and convenience and kids’
appetites for great-tasting food,” said John Schaufelberger, senior vice
president, global product marketing and innovation, Burger King Corp.
“With more than 29 million servings sold since its launch last year, we
knew we had a winner with both parents and kids alike. The popularity of
this clever product is now opening up new channels for our business and
providing our customers with a menu favorite in the places they shop
most.”
The licensing arrangement allows Burger King Corporation’s exclusive
licensee, Crunch Pak, to bring BK® Fresh Apple Fries to the retail
market. Located in Cashmere, Wash. and New York, Crunch Pak is the
retail leader in sliced and prepared apples.
BK® Fresh Apple Fries became available in BURGER KING® restaurants
nationwide starting on June 30, 2008 and is one of the hallmarks of the
nutrition initiative under the BK Positive StepsSM
program, which demonstrates Burger King Corp.’s commitment to providing
innovative and nutritionally balanced menu options that parents and kids
agree on.
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates more than 11,800 restaurants in all 50
states and in 74 countries and U.S. territories worldwide. Approximately
90 percent of BURGER KING® restaurants are owned and operated by
independent franchisees, many of them family-owned operations that have
been in business for decades. In 2008, Fortune magazine ranked
Burger King Corp. among America's 1,000 largest corporations and Ad
Week named it one of the top three industry-changing advertisers
within the last three decades. To learn more about Burger King Corp.,
please visit the company's Web site at www.bk.com.
Burger King Corp.
Lauren Kuzniar, 305/378-7939
lkuzniar@whopper.com
or
Edelman
Lauren
Ross, 312/233-1378
lauren.ross@edelman.com
