Burger King Corp. Brings Restaurant Guests Transform YOUR WAY™
Game and BK BBQ DOUBLE STACKTICON™ Burger
Starting today, Burger King Corp. (NYSE:BKC) is bringing customers the
action of the highly anticipated film Transformers: Revenge of the
Fallen, which opens in theaters on June 24. The Transform YOUR
WAY™ promotional game gives restaurant guests a one-in-two chance of
winning one of thousands of prizes, including $1 million*, an all new
Chevy Camaro 1SS, BURGER KING® food items and more. Each game piece
offers a prize under one of the two scratch-off areas, making every game
piece a possible winner. Game pieces are available on specially marked
menu items while supplies last.
The opportunity to win doesn’t end there – fans can also visit www.bktransformers.com
for a chance to win $10,000*. Visitors who register and enter their game
piece codes on the site can search on a virtual globe for “King Robot,”
who disguises himself as a stainless steel BK® broiler. Each day, from
June 22 to July 19, visitors will have the chance to win at least
$10,000.
Restaurant guests can also bite into the new BK BBQ DOUBLE STACKTICON™
burger available beginning June 22 for a limited time only at the
suggested retail price of $2.79. Like the original BK® Stacker sandwich,
the Transformers: Revenge of the Fallen-inspired burger allows
guests to stack multiple burger patties, bacon, sauce and cheese similar
to the construction-themed Transformers: Revenge of the Fallen
robots. The BK BBQ TRIPLE STACKTICON™ burger will also be
available for a suggested retail price of $3.49, and the BK BBQ QUAD
STACKTICON™ burger will be available for a suggested retail
price of $4.29.
“With our entertainment partnerships, we strive to expand the movie
experience for fans, bringing the film beyond the big screen and into
our restaurants,” said Russ Klein, president, global marketing, strategy
and innovation, Burger King Corp. “There are two reasons to play the Transform
YOUR WAY™ game. Not only is every game piece a possible winner, but
the chance to win continues with the online extension.”
A series of television advertising spots for adults will feature “King
Robot,” who awards unsuspecting customers with cash as part of the Transform
YOUR WAY™ game.
