During Tough Economy, Consumers Can Save On Groceries Using Their Mobile Phone or Computer

SAN JOSE, Calif., June 22 /PRNewswire/ -- Cellfire Inc. today announced the expansion of its nationwide digital grocery coupon program, adding Safeway (NYSE: SWY), one of the largest grocery providers in the country. As the leading digital coupon publisher, Cellfire digital grocery coupons are now available via mobile phone or computer, and redeemable at more than 1,500 Safeway stores nationwide under the banners of Vons, Pavilions, Randalls, Tom Thumb, Dominick's, Genuardi's and Safeway.

'Shoppers are spending more and more time online and we see electronic coupons loaded to their shopper card as a way to better serve our customers,' said Michelle Marian, Vice President Interactive Marketing, Safeway Inc. 'As Safeway launches the new couponLink program, we're excited to partner with Cellfire to offer our customers a unique way to save at our stores and online. Also, our customers who shop online at Safeway.com can now use the digital coupons, which are a new and exciting option for them.'

With the addition of Safeway, Cellfire bolsters its current distribution channels throughout the supermarket sector. Cellfire's strong relationships with leading consumer product manufacturers such as Colgate Palmolive, General Mills, Kimberly-Clark, and Unilever allow consumers to save on dozens of their favorite brands and for Safeway, help increase basket size and frequency to the store. High-value discounts are offered on numerous top products each month with Cellfire issuing new grocery offers every two weeks.

To start saving money, consumers can register for Cellfire at http://www.cellfire.com browsed and selected on the phone, or from any PC at cellfire.com or at the coupon section of safeway.com and its banner Web sites. The coupons selected are immediately loaded to the grocery savings card, and applied automatically to the appropriate items in the shopping basket at checkout. The discounts are also shown directly on users' receipts.

'During this recession, there is no better time to offer coupons and do so in an effective and efficient way to help grocery stores drive traffic and build affinity,' said Brent Dusing, CEO of Cellfire.