Special One-Day Offer Creates Feeding Frenzy for Signature Bone-In Chicken

ATLANTA, April 23 /PRNewswire-FirstCall/ -- Avid fans and first time visitors alike flocked to Popeyes(R) Louisiana Kitchen restaurants on Wednesday, April 22 for 'Popeyes Pay Day.' This national one-day promotion featured eight pieces of Popeyes signature Bonafide(TM) chicken for only $4.99.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090423/CL04669 )

Lines wrapped around the restaurants, and drive-through traffic spilled into the streets, as customers gathered to enjoy this incredible deal. In some cities, customers started arriving at 8:30 a.m. to be the first to take advantage of the 'Pay Day' offer. Restaurants in several cities like Chicago and Detroit received extra support from local police to direct traffic and manage heightened congestion throughout the day.

'These days, many people are feeling like the month outlasts the paycheck,' said Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen. 'At Popeyes, we're determined to give our guests more for their money -- that's why we created 'Pay Day.' It was our way of saying thank you; paying our customers back for their continued support with the best fried chicken out there at an exceptional price.'

From coast to coast, Popeyes fans cashed-in, with restaurants exceeding average daily sales and customer counts. Initial estimates indicate that Popeyes restaurants sold more than three times their daily average chicken volume.

In fact, Popeyes chicken suppliers are working today to boost inventories for the brand's current April promotion of two pieces of Bonafide chicken and a biscuit for $1.99 and 9 pieces of mixed chicken or tenders for $7.99.

'The 'Pay Day' offer was a huge success; we really hit a sweet spot with consumers and received an overwhelming response,' said Bachelder. 'Participating restaurants were jammed all-day-long and we saw a lot of empty competitor parking lots as we toured the markets. We appreciate all of the positive feedback and may consider a similar offer in the future.'

About Popeyes(R) Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on number of units. As of December 28, 2008, Popeyes had 1,922 restaurants in the United States, Puerto Rico, Guam and 25 foreign countries. For more information, visit www.popeyes.com.

    Contact:
    Jasmine Lyons
    CooperKatz on behalf of Popeyes(R)
    917-595-3046
    jlyons@cooperkatz.com
    Alicia Thompson
    Popeyes(R) Louisiana Kitchen
    404-459-4572
    alicia.thompson@popeyes.com

SOURCE AFC Enterprises, Inc.