A portion of the sale of each Bearville Outfitters™ Virtual
Stuff Game Cards will be donated to First Book®
and DonorsChoose.org
Build-A-Bear Workshop® announced today it is donating
a portion of the sale proceeds from each Bearville Outfitters™
Virtual Stuff Game Card to First Book® and
DonorsChoose.org. Build-A-Bear Workshop Guests in the United States who
purchase the cards will direct their donation to either charity when
they enter a code at buildabearville.com® through
September. The funds will be used to help provide new books to children
in need or to support public school teacher projects.
“Education, especially reading, is crucial to every child’s success in
life and our company has the unique ability to reach kids and their
families and to support causes that are important to them,” said Maxine
Clark, founder and chief executive bear of Build-A-Bear Workshop. “We
are thrilled to partner with our Guests to support First Book and
DonorsChoose.org.”
Bearville Outfitters cards are a great way to add more virtual fun to
online adventures at buildabearville.com®. Bearville
Outfitters is the only Build-A-Bearville™ virtual store where citizens
of the world can redeem credits for cool exclusive virtual stuff like
rides, a Beachfront Home, interactive furniture and clothing for avatars
and furry friends. Bearville Outfitters cards are available at
Build-A-Bear Workshop stores and at www.buildabear.com.
The commitment to support DonorsChoose.org and First Book is part of the
2009 Build-A-Bear Workshop Love. Hugs. Peace.™ global giving
movement designed to empower Guests to make the world a better place,
one small act of kindness at a time. Love.Hugs.Peace. offers a variety
of ways to engage Guests, including new avenues to give back, and builds
on company programs that recognize, celebrate and reward community
service. People can join the movement at www.buildabear.com/lovehugspeace
and make a free Love.Hugs.Peace. pledge to show how they will do their
part. So far over 180,000 people have joined the movement worldwide.
Love.Hugs.Peace. celebrates and builds on the more than $20 million that
Build-A-Bear Workshop has donated together with Guests since the company
was founded in 1997.
About Build-A-Bearville
Build-A-Bear Workshop is the first company with both real world stores
and a virtual world experience.
