Campaign inspired by new brand promise, 'Solutions Built Around You'.
BIRMINGHAM, Ala., June 15 /PRNewswire/ -- BBVA Compass today announced the launch of its first ever U.S. advertising campaign, designed to establish BBVA Compass as the bank that helps customers through every stage of their life, listening and partnering with them to develop the best possible solution for their unique needs and particular situation. The new campaign is the result of a collaborative effort by BBVA Compass and GSD&M Idea City and is the first to support the fully integrated and rebranded BBVA Compass. Launched across the bank's six-state footprint, it aims to engage customers while delivering on a promise of trust and dependability during these difficult times.
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With the tagline 'banking built for you,' the advertisements support the BBVA Compass new brand promise 'Solutions Built Around You.' The brand promise is closely aligned with the BBVA Compass business strategy and its customer-centric, universal banking model.
Through a mix of media which includes TV, radio, online, OOH and print and a Hispanic marketing component, the advertisements demonstrate the holistic approach that BBVA Compass takes to serving clients and tailoring solutions around their needs, thereby offering them banking solutions that will help make their lives easier. It also serves to illustrate the BBVA Compass commitment to identifying opportunities to build solutions around all stakeholder groups, including the communities in which it operates and the employees which it serves.
'BBVA Compass has come a long way in two short years. We have integrated four US banks into one unified strong franchise, changed our logo and signage to show that we are a proud member of the BBVA Group and updated our web page and email addresses to reflect the same,' said Jose Maria Garcia Meyer, BBVA Country Manager - U.S. and Chairman of BBVA Compass.
