Cherokee Inc. (NASDAQ:CHKE), a leading licensor and global brand management company, announced today that it has extended its license agreement for its Cherokee brand with Pick’n Pay, one of South Africa’s leading retailers, through February 28, 2012.

Michael Coles, Director, Pick’n Pay Retailers, said, “The consumer acceptance of the Cherokee brand in South Africa has been unparalleled. We look forward to our continued collaboration with The Cherokee Group as we build upon our successes and pursue additional opportunities for growth.”

“The global acceptance of the Cherokee brand along with the strength of our retail licensing concept is further validated by the extension with Pick’n Pay. We are extremely proud to partner with the Pick’n Pay team as they continue to execute their vision to make Cherokee a leading lifestyle brand throughout South Africa,” said Howard Siegel, President of Cherokee Inc. “We currently have license agreements covering 30 countries for our Cherokee brand and are in discussions with several retailers in open territories.”

About Cherokee Inc.

Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick ‘n Pay (South Africa), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico) and Grupo Eroski (Spain). Premier clients for Cherokee’s other brands include the TJX Companies (U.S., Canada and Europe) for the Carole Little brands, and Shanghai Bolderway (China) for the Sideout Brand. Cherokee also placed the Norma Kamali brand with Wal-Mart.

Statements included within this news release that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words “anticipates,” “believes,” “expects,” “may,” “should” and similar expressions are intended to identify such forward-looking statements.