New Croslite™ Ag Material Helps Athletes Recover Faster
Crocs, Inc. (NASDAQ:CROX) today announced the launch of the Prepair™
Collection, a new technical footwear line designed to help athletes
recover following athletic or fitness activity. Athletic recovery has
long been recognized as an integral part of training and competition by
allowing the body time to repair and strengthen itself. This new line of
Crocs products is specifically designed to improve recovery time for
recreational and professional athletes alike.
“The Prepair™ Recovery Collection is a natural progression for us as we
continue to expand our product lines and target active consumers,” said
Doug Hayes, Vice President of Crocs North America. “For years, athletes
have been wearing Crocs™ shoes due to their superior function and
comfort. The Prepair™ Collection provides many notable enhancements with
benefits that make our shoes the premier choice for any athlete looking
for recovery footwear.”
Prepair™ footwear starts with the inherent comfort and ergonomic
benefits of Crocs™ shoes and adds nano-silver technology with Croslite™
Ag, a Croslite™ material formulation with an anti-bacterial and
anti-fungal silver additive that helps keep feet healthy. This
innovative material has been examined and tested by numerous specialized
footwear testing facilities including US Ergonomics and the Michigan
State Biomechanics Lab. The results
have shown compelling benefits in comfort, health and recovery,
including notable reduction in peak muscular effort and peak pressures
which relieve strain on the musculoskeletal system. Specifically, lab
tests results show:
-
A reduction in peak pressures by 50% as compared to walking barefoot,
and up to 19% as compared to competitive brands*
-
A reduction in peak muscular effort, up to 24.6% better than
competitive brands while walking*
-
A reduction in peak pressures, up to 23.5% better than competitive
brands while walking*
* Based on US Ergonomic testing of Prepair™ Footwear
Due to these biomechanical benefits, the Prepair™ Collection has been
approved as the official recovery shoe for the Road Runners Club of
America (RRCA), the Collegiate Strength and Conditioning Coaches
Association (CSCCA) and Hockey Canada, and has received certification
from US Ergonomics. Moreover, athletes the world over including Matty
Reed, 2008 U.S.
