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Swiss Premium Ready-to-Drink Iced Tea Makes a National Splash This Summer
Wednesday, May 27, 2009 6:16 PM


DALLAS, May 27 /PRNewswire-FirstCall/ -- (NYSE: DF) - Chill out this summer with a delicious and refreshing glass of Swiss Premium Tea. The ready-to-drink iced tea hits refrigerated sections of local grocery stores this month. Available in gallon and half-gallon jugs, as well as single-serve pints, Swiss Premium Tea comes in an array of flavors, including Regular and Diet with Lemon, Sweetened Tea/Southern Style and Green Tea with Ginseng and Honey.

Approximately 85 percent of tea consumed in the United States is iced and Swiss Premium Tea is the natural beverage choice for the entire family. It is a great alternative to sugary beverages because it does not contain high fructose corn syrup, artificial flavors or preservatives. It provides tea drinkers with a natural source of antioxidants that may help increase the body's protection against free radical damage and support good health.

'To date, Swiss Premium Tea has only been marketed in a number of select markets, yet it is ranked as the third top-selling brand in the country,' said Rick Zuroweste, Senior Vice President and Chief Marketing Officer for Dean Foods, owners of the Swiss Premium Tea brand. 'Added to that, tea consumption has doubled nationally over the past decade. For these reasons, we see tremendous growth and refreshment opportunities by introducing the Swiss Premium Tea brand to a national audience.'

Swiss Premium Tea can be found in the specialty beverage section of the refrigerated aisle this summer.

ABOUT DEAN FOODS

Dean Foods is one of the leading food and beverage companies in the United States. The Company's Fresh Dairy Direct division is the largest processor and distributor of milk and other dairy products in the country, with products sold under more than 50 familiar local and regional brands and a wide array of private labels. The Company's WhiteWave-Morningstar segment markets and sells a variety of nationally branded dairy and dairy-related products, such as Silk(R) soymilk and cultured soy products, Horizon Organic(R) milk and other dairy products, International Delight(R) coffee creamers, LAND O'LAKES(R) creamers and other fluid dairy products. Rachel's Organic(R) dairy products brand is the second largest organic yogurt brand in the United Kingdom. Additionally, the WhiteWave-Morningstar segment markets and sells private label cultured and extended shelf life dairy products.

    Media Contact:  Liz Greene
                    Dean Foods Company
                    214.303.3652
                    liz_greene@deanfoods.com

SOURCE Dean Foods

(Source: PR Newswire )


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