Emeritus Senior Living (NYSE: ESC), a national provider of assisted living care for seniors, today announced a partnership with the Financial Planning Association (FPA®) that will allow its more than 26,500 residents and prospective residents to make an easy connection with CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals within the FPA community who are specially trained and educated in senior-related financial planning and many go through an extensive certification process to earn their CFP credentials. The partnership was formed in order to give Emeritus residents, and seniors considering a move to assisted living, qualified financial counsel and peace of mind during this challenging economic environment.

Emeritus Senior Living’s 309 communities will individually schedule local educational seminars based on the feedback and demand from community residents. Each seminar will be hosted by a FPA member and will provide objective, unbiased information, covering issues ranging from retirement planning, budgeting and how to choose a financial planner.

“The economic environment has created concern among Americans of all ages, and our residents are no exception,” commented Granger Cobb, co-chief executive officer, Emeritus Senior Living. “We formed this partnership with the Financial Planning Association to ensure that our residents and prospective residents can obtain reputable financial planning advice from a trusted expert. We want our residents, and those seniors considering joining the Emeritus family, to feel informed and prepared for their financial future and this partnership offers them an avenue for counsel from the top personal financial planners in the industry.”

As part of this partnership, Emeritus Senior Living will provide its residents with Financial Planning Perspectives articles to keep its seniors informed on time sensitive personal finance information, along with access to an “Ask a Planner” e-mail hotline where individuals can ask general financial questions and receive answers from FPA’s financial planning experts. Additionally, Emeritus has integrated the FPA’s PlannerSearch® to provide residents and prospective residents an easy way to connect with financial planners in their area. After an introduction, all fees are paid by the recipient of the service.

“In these challenging times, we are seeing an increased interest from seniors who are looking for additional advice on managing their finances,” commented Marv Tuttle, CAE, chief executive officer, Financial Planning Association.