Pioneer in SEO Technology Receives Investment From Matrix Partners and FirstMark Capital

NEW YORK, NY -- (Marketwire) -- 04/29/09 -- Conductor, Inc, a pioneer of enterprise SEO measurement and optimization solutions, today announced $10 million in Series B funding, led by new investor Matrix Partners. FirstMark Capital, who led Conductor's Series A financing, also participated in the round.

Conductor is the industry leader in developing products and solutions designed to address the largely untapped natural search market. Given the industry's lack of dependable data and intelligent tools, enterprise marketers frequently neglect the significant opportunities in natural search -- investing only 11 percent of their search marketing budget, despite the fact that nearly 85 percent of all search activity occurs in the natural space. Conductor's technology empowers online marketing professionals to gather reliable data on their SEO efforts, make better decisions on capturing search market share, and accurately measure the ROI of these efforts.

"We see persistent demand from large organizations to invest in SEO. However, lacking the tools to manage and measure that investment, many large organizations are effectively inactive in natural search and miss out on significant opportunities to grow their businesses," said Nick Beim, a General Partner with Matrix Partners. "Conductor has demonstrated considerable success in improving the metrics and transparency of natural search."

"Matrix and FirstMark bring important industry expertise, support and extensive networks that will enable Conductor to continue giving our customers insight into their natural search efforts," said Seth Besmertnik, CEO of Conductor. "We look forward to continuously adding significant value to our customers by closing the loop for their natural search marketing efforts."

In addition to expanding its client roster and product offerings, Conductor has added experienced senior management and staff from major search engines, software as a service (SaaS) providers, and the SEO/SEM industry over the past year.

About Matrix Partners

Matrix Partners is a venture capital firm focused on early stage investments in the communications, consumer Internet, mobile, semiconductor, and software sectors. The firm emphasizes long-term relationships with world-class entrepreneurs. Founded in 1977, Matrix Partners ranks among the industry's top-performing venture capital firms. Prior portfolio companies include Apple, JBoss, OpenWave, SanDisk, Sycamore Networks, and Veritas. The firm manages over $2.5 billion in assets from its offices in Boston, Silicon Valley, Beijing, and India.