Global Investment Information Company Harnesses Internap’s CDN and
Enhanced Studio Offerings to Extend New Services to its Customers
Internap Network Services Corporation (NASDAQ:
INAP), a provider of the only MIRO¹ route-optimized Content Delivery
Network (CDN), announced that Weiss Research is the first large-scale
customer using Internap Studio – Internap’s newest addition to
its CDN ecosystem – for faster, easier preparation of video for its
website (MoneyandMarkets.com).
As Weiss customers began using more video content, the company’s need
for a flexible digital asset management tool became equally critical. Internap
Studio provides Weiss with an easy-to-use tool for designing,
deploying and managing its most timely video content. Studio
provides tools for uploading, organizing, reviewing, distributing and
publishing video so that it can be properly displayed in a player as
well as via RSS and XML.
“In today’s global economic crisis, we find users are more interested in
taking control of information gathering about their investments. Weiss
videos have been growing in popularity. They seem to help create a
personal bond between Weiss and our subscribers,” said Weiss Director of
Marketing Jennifer Amos. “Studio allows viewers to take control
of their viewing experience. They are now able to self-select the
content most suited to their investment needs.
“Internap worked with Weiss Research to assure we are keeping up with
the public’s added interest in our video content. With Studio,
they have demonstrated their commitment to helping us turn projects
around faster – which means we are able to provide fresher, timelier
content. In a complex financial services market, this will continue to
be a high priority for Weiss Research,” Amos said.
“Internap Studio gives Weiss a cost-effective, easy-to-use tool
that meets the challenges of the fast-paced, financial services
information business,” said Internap Chief Technology Officer, Tim
Sullivan. “Internap Studio’s features and functionality are fully
integrated with the Internap CDN. As more companies turn to Internet
video to reach their customers, timeliness is imperative. Internap
Studio now offers an even faster way to increase the volume of
content users want to deploy.”
In addition to Studio, Internap offers a variety of products and
services to help customers analyze what is happening with their content
within the Cloud environment.