According to New “Under the Skin” Study from ORC Guideline
As job losses continue across America, concerns about meeting mortgage
and credit card payments are only two of the financial issues weighing
heavily on the minds of the average American. Almost half (49 percent)
of respondents polled in the newly established ‘Under the Skin’ series
from ORC Guideline, an infoGROUP company (NASDAQ: IUSA), said
they would be unable to afford healthcare coverage if they became
unemployed.
Healthcare appeared to be a top priority for respondents, with 85
percent indicating they had seen a doctor in the last 12 months. But
while they may be visiting the doctor, many are not following orders.
Cost-cutting is widespread, as more than 71 percent of respondents who
had seen a doctor in the last 12 months reported taking one or more
measures to reduce their medical expenses. Twenty percent said they had
delayed a recommended treatment due to cost, 23 percent reported
selecting a lower cost option for a recommended test or treatment, and
16 percent said they decided against treatment altogether due to cost.
The study also found that 13 percent of Americans have no health
insurance, and the same percentage have had to borrow to pay for
existing healthcare bills. As the future of health insurance continues
to be discussed in the Oval Office, 58 percent said that the government
should be required to pay health insurance for individuals unable to
obtain insurance through an employer.
"As this study shows, many Americans are making tough choices with
respect to their healthcare in the face of the current recession," said
Regine O'Neill, Vice President at ORC Guideline. "The heightened
unemployment rate and job insecurity is changing the reality in terms of
access to healthcare for both consumers and the providers that serve
them. These factors, combined with the increased focus of the current
administration on healthcare costs, are likely to mean significant
changes to the way healthcare is delivered and paid for in the future."
To help reduce the cost of their healthcare bills, survey respondents
pointed to the following measures they reported taking in the last 12
months:
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Switched to generic prescriptions
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|
|
|
|
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50
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%
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Avoided going to the doctor when they should have
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25
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%
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Delayed recommended treatments due to cost
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|
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18
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%
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Decided against recommended treatments due to cost
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17
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%
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Took medication less often than prescribed
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17
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%
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Did not fill prescriptions when needed
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16
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%
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Switched to a plan with higher deductibles/co-pays
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|
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13
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%
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Dropped healthcare coverage entirely
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7
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%
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About Under the Skin Series
The ‘Under the Skin’ series of
studies links ORC Guideline’s expertise in the pharmaceutical and
healthcare space to a consumer interest survey. The survey focuses on
American’s perceptions of the healthcare system, health insurance
coverage, drug choices and wellness.
About ORC Guideline
ORC Guideline is the nation’s premier
provider of customized research and analysis designed to help companies
make more informed decisions. With an integrated suite of primary
research, secondary research, competitive intelligence, and expert
insight, we help clients solve their most challenging business issues.
Our multi-dimensional approach to research allows us to source,
synthesize and analyze data in innovative ways and provide strategic
insight to companies across a broad-range of industries.
ORC Guideline is part of Opinion Research Corporation (ORC), a leading
global market research firm with offices across the U.S., Europe and
Asia Pacific region. The market research industry’s only true global
boutique, ORC is a leader in the integration of research and technology,
and is known for its nimble, flexible and responsive approach to the
complex market research challenges facing its clients. ORC is an
official partner of CNN, the most trusted name in news, on the
CNN/Opinion Research Corporation Poll. To learn more about Opinion
Research Corporation, visit www.opinionresearch.com.
To learn more about ORC Guideline, visit www.orcguideline.com.
About infoGROUP
infoGROUP (NASDAQ: IUSA) is
the leading provider of data and interactive resources that enables
targeted sales, effective marketing and insightful research solutions.
Our information powers innovative tools and insight for businesses to
efficiently reach current and future customers through multiple
channels, including the world’s most dominant and powerful Internet
search engines and GPS navigation systems. infoGROUP headquarters
are located at 5711 S. 86th Circle, Omaha, NE 68127. For more
information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve risks and
uncertainties that could cause actual results to differ materially from
those stated or implied by such forward-looking statements. The
potential risks and uncertainties include, but are not limited to,
recent changes in senior management, the successful integration of
recent and future acquisitions, fluctuations in operating results,
failure to successfully carry out our Internet strategy or to grow our
Internet revenue, effects of leverage, changes in technology and
increased competition. More information about potential factors that
could affect the company's business and financial results is included in
the company's filings with the Securities and Exchange Commission.
For ORC Guideline:
www.orcguideline.com
CAROLYN
WERBLER, ORC
Phone: (609) 452-5258
or
CAROLINE
HARRIS, CJP COMMUNICATIONS
Phone: (212) 279-3115 ext. 222
or
KELLY
LOONTJER, infoGROUP
Director of External Communications
Phone:
(402) 596-7574
E-mail: kelly.loontjer@infogroup.com