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LoJack & NICB Kick Off Third Annual Vehicle Theft Protection Education Initiative
Wednesday, June 24, 2009 9:31 AM


July (One of the Highest Vehicle Theft Months of the Year) is 'National Vehicle Theft Protection Month'

WESTWOOD, Mass., June 24 /PRNewswire-FirstCall/ -- In today's tough economy, owners of cars, trucks, motorcycles and heavy equipment need to do everything possible to protect their vehicles from today's clever, professional thieves- particularly during the summer months when vehicle theft rates are at their highest and when many families are on the road enjoying summer vacations. To help keep vehicles safe, LoJack Corporation (Nasdaq: LOJN) and the National Insurance Crime Bureau (NICB) are embarking on their third annual education initiative, which includes naming July as 'National Vehicle Theft Protection Month,' and providing valuable theft protection information to vehicle owners.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080512/NEM054LOGO )

LoJack and NICB are offering the following resources as part of this education initiative:

  • New Audio Podcast: In LoJack and NICB's latest educational podcast (http://bit.ly/4raiEx), a victim of vehicle theft details how his 2000 Honda Civic was stolen, taken to Mexico and later recovered. Vehicle theft experts from LoJack and NICB also discuss who is behind vehicle theft, where it most commonly takes place, and what you can do to prevent vehicle theft from happening to you.
  • New Twitter Page: LoJack and NICB's Vehicle Theft Protection Twitter page - http://twitter.com/TheftProtection - is designed to help drivers better understand how to protect their cars, trucks and motorcycles from theft. The Twitter page will be updated throughout the month of July with daily theft prevention tips, statistics, links to news articles and resources, and more.
  • Downloadable Booklet: 'Get in the Know' - http://bit.ly/kZt94 - is an educational booklet co-produced by LoJack and NICB that details the steps owners can take to protect their vehicles from theft.

'In today's challenging economy, many people are keeping their vehicles longer, which is creating a brisk business for thieves who steal popular cars, trucks, motorcycles and heavy equipment, strip them down and sell off the parts,' said D.J. Thompson, Law Enforcement Director for LoJack and theft prevention expert.



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