-- Sale Reinforces Core Competency and Enhances Operating Efficiency

SHANGHAI, June 24 /PRNewswire-Asia-FirstCall/ -- Acorn International, Inc. (NYSE: ATV) ('Acorn' or the 'Company'), a leading integrated multi-platform marketing company in China engaged in developing, promoting and selling consumer products and services, announced today that it has reached an agreement to sell 33% equity interests of Shanghai Yimeng Software Technology Co., Ltd. ('Yimeng'), a company engaged in the development and marketing of CPS stock tracking software, to Mr. Zeng Shan, the CEO of Yimeng. In accordance with the terms of a share purchase agreement approved by Acorn's board of directors, Acorn will receive approximately $7.5 million in dividends and $15.5 million for sale of 33% equity interests of Yimeng, which is valued, post-dividend, at approximately $47.0 million. The Company will continue to hold 18% equity interests of Yimeng after the sale as part of Acorn's long- term investments. The CPS stock tracking software provides stock trading analysis to retail investors in China. The Company originally acquired 51% equity interests of Yimeng for a cash consideration of approximately $160,000 in December 2005.

'Divesting part of our CPS investment represents an important step towards focusing on our core competency in the online and offline marketing and distributional synergy. The banning of TV advertisements for stock tracking software products significantly impaired CPS' ability to fully capitalize on Acorn's dual platform marketing and distribution benefit,' said James Hu, Chairman and CEO of Acorn. 'We believe that the partial divestiture of CPS on favorable financial terms will further strengthen our balance sheet and provide the capital to fund our future strategic business objectives and operations. Furthermore, we believe that a sharper strategic focus can further improve operating efficiency and accelerate our timeline for a faster and stronger recovery in 2009.'

About Acorn

Acorn is a leading integrated multi-platform marketing company in China, operating one of China's largest TV direct sales businesses in terms of revenues and TV air time and a nationwide off-TV distribution network. Acorn's TV direct sales platform consists of airtime purchased from both national and local channels.