LIN TV Corp. (NYSE: TVL), a local television and digital media company,
today announced the appointment of Mark Higgins as Vice President,
General Manager of its Hartford-New Haven duopoly WTNH-TV/WCTX-TV.
Mr. Higgins joins LIN TV from the advertising agency The Spark Group in
Phoenix, Arizona, where he held the position of Chief Operating Officer
and Managing Partner. While in that role, he was responsible for
day-to-day operations, including new business development and growing
profitability. Prior to The Spark Group, Mr. Higgins was
President/General Manager of Belo Corp.’s KTVK-TV and KASW-TV in Phoenix
from 2002 to 2008. Mr. Higgins has worked in the television broadcast
industry since 1982 and assumed roles as General Manager, Station
Manager and Local and National Sales Manager.
Mr. Higgins will provide leadership and operational management for LIN
TV’s duopoly in the 30th largest Demographic Market Area and
advertising market in the country. He will report to Scott Blumenthal,
LIN TV’s Executive Vice President Television.
In announcing the appointment, Mr. Blumenthal said: “Mark’s
forward-thinking approach to sales, news and community involvement,
along with his rich understanding of both our traditional media and our
many new platforms, make him an ideal choice to manage two of our
leading television stations. We are pleased to welcome Mark to the team.”
Active in industry affairs, Mr. Higgins held the roles of chairman and
vice chairman of the FOX affiliates’ board of governors from 2000
through 2002. He has also served as a board member of the Television
Bureau of Advertising’s Sales Advisory Committee and the CBS Marketing
Advisory Council, as well as various other local and national
affiliations. Mr. Higgins attended the University of Arizona and has
served as an instructor at Arizona State University and the University
of Tampa’s postgraduate mass communications’ program.
About LIN TV
LIN TV Corp., along with its subsidiaries, is a local television and
digital media company, owning and/or operating 27 television stations in
17 U.S. markets, all of which are affiliated with a national broadcast
network. LIN TV’s highly-rated stations deliver important local news and
community stories, along with top-rated sports and entertainment
programming, to 9% of U.S. television homes, reaching an average of 11
million households per week.
LIN TV is also a leader in the convergence of local broadcast television
and the Internet through its television station web sites and a growing
number of local online innovations that reach 15% of U.S. broadband
households. LIN TV is traded on the New York Stock Exchange under the
symbol “TVL”. Financial information about the company is available at www.lintv.com.
LIN TV Corp.
Courtney Guertin, 401-457-9501
Public Relations
Specialist
courtney.guertin@lintv.com
