Local.com
Corporation (NASDAQ: LOCM), a leading local search site and network, and The
Dallas Morning News, the flagship subsidiary of A. H. Belo
Corporation (NYSE: AHC), today announced a partnership to power local
search on top-rated local news site www.dallasnews.com
with Local Connect™, Local.com’s private label local search solution.
The recently launched free service directory (www.directory.dallasnews.com)
includes a robust line-up of more than 250,000 local businesses in the
Dallas/Fort Worth MSA in a variety of categories such as auto,
professional and home services, entertainment and dining, and it will
feature consumer reviews.
Local.com provides an effective and affordable boost to advertisers,
offering more online advertising opportunities and sponsored search
results than many search engines. For instance, businesses can increase
their brand presence with videos in their ads, they can add photos of
products and even provide a link to their Better Business Bureau (BBB)
standing.
"Powered by Local.com, our service directory will connect consumers to
the right businesses for the job,” said Fran Wills, senior vice
president for interactive and marketing. “At the same time, it will
create opportunities for small and medium-size businesses to reach
customers effectively and affordably.”
“We were excited to be selected by The Dallas Morning News
after a long and careful selection process,” said Malcolm Lewis,
senior vice president and general manager, private label, Local.com. "We
look forward to driving significant incremental traffic and online
advertising revenues for our new partner."
According to industry consultant The Kelsey Group, 61 million local
searches are conducted online every day. Local.com’s Local Connect™
private label platform allows qualified regional media publishers to add
a local search business directory to their websites within a few days
and at no cost. Once deployed, Local Connect’s unique SEO-friendly
architecture can quickly drive new traffic and new online advertising
revenues through local search. According to The Kelsey Group, Local.com
has the largest network of independent, private label local media
properties in the U.S. based on the number of partner sites.
For more information visit: http://corporate.local.com/localconnect.
About Local.com®
Local.com (NASDAQ: LOCM) owns and operates a leading local search site
and the largest private label, local search network in the United
States.