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FREE Webinar on Best Practices for Web Site Load Testing to Be Held
May 28th, 10:00 AM PT
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While Brick and Mortar Retail Sales are Down, Retailers are Relying
on Successful Online Sales to Recover From 2009 Recession
Keynote Systems (Nasdaq:KEYN), the global leader in on-demand
mobile and Internet test & measurement solutions for
continuously improving
the online experience, today announced a FREE webinar for retailers
entitled, “Load
Testing Fundamentals and Best Practices for Web Applications,” to be
held on Thursday, May 28th from 10:00 a.m. to 11:00 a.m.
Pacific time. The webinar is being held a few days after the long
Memorial Day weekend marking the traditional time when online retailers
begin their vast preparations for the upcoming year’s online holiday
shopping season that kicks off on “Black Friday,” the Friday after
Thanksgiving.
Despite the recession, Web traffic has increased this year as people
flock to the Web to comparison shop for the best online deals and to
save money at the gas pump. And while industry analysts’ end of year
predictions for 2009 online shopping varies, there is little doubt that
optimizing a site for the best possible end user experience separates
winners from losers each and every online holiday shopping season. Web
sites can NOT sit on past laurels. When consumers have a bad online
shopping experience they typically don’t return to the site for a very
long time and all the trust built up over the years lays wasted.
“Every year popular and leading retail sites take unexpected performance
tumbles when they struggle to respond to the surge in site visitors
during the holiday shopping season,” said Anshu Agarwal, vice president
of marketing at Keynote.
