BATTLE CREEK, Mich., June 17 /PRNewswire/ -- Kellogg Company (NYSE: K) announced today that it is teaming up with Samantha Harris - correspondent and fill-in anchor of CBS' The Insider - to announce a special program that makes it easier for consumers to help feed those in need. Recent reports show that one in eight Americans is struggling with hunger and food banks across the country are challenged to keep up with rising demand. Food bank network agencies are seeing an average increase of 30 percent in the need for food assistance.

Beginning today, consumers can visit www.kelloggs.com/feedingamerica to make a donation to Feeding America, the nation's leading hunger relief organization. For consumer donations of $5 or more, Kellogg will reward them with Kellogg's cereal coupons worth a total of $5.

This initiative is part of an ongoing commitment from Kellogg Company to help fight hunger. In April, the Company announced that it is donating an entire day's worth of cereal production - more than 55 million cereal servings - to Feeding America. Today, Kellogg is kicking off the donation in New York. Samantha Harris will present the very first box of cereal at the Food Bank For New York City's Community Kitchen of West Harlem.

'More than 36 million Americans - including 12 million children - don't have enough food to go around at mealtime, so I'm grateful that I can help Kellogg make a difference,' Harris said. 'Kellogg truly is dedicated to this cause. I think it's extraordinary that they not only made such a significant donation, but they're also making it easier for people to pitch in. I encourage others to follow their lead and give what they can.'

Feeding America relies on the donations of consumers to help feed Americans in need. 'Kellogg Company has been a committed supporter of Feeding America, and it's no surprise that during this critical time of need they are taking a leading role in helping make a difference and encouraging consumers to join them in the fight against hunger,' said Vicki Escarra, president and CEO of Feeding America. 'Cereal is especially needed at food banks because it is convenient, shelf stable and nutritious.