The yoga-inspired retailer launches its much anticipated e-commerce
site
lululemon athletica inc. (NASDAQ:LULU; TSX:LLL) today announced the
launch of its much anticipated e-commerce site where guests can now shop
– clothing optional – on lululemon.com for an assortment of core, yoga
inspired athletic apparel. The new site will bring the lululemon
experience to both current and new guests who can now become part of the
lululemon community online.
Over the next month, guests can expect the e-commerce site to expand the
product offerings to include seasonal updates and a cross selection of
all sport styles matching the store assortments. To ensure affordable
shipping and the elimination of duties for guests in North America,
lululemon has established warehouses in both the United States and
Canada.
“We are pleased to have been able to accelerate the launch of the site
to Spring from Fall,” said lululemon CEO Christine Day. "We see the
introduction of this alternate channel as another important way to
connect with our guests and provide them with access to our products
like never before.”
lululemon is refreshing the look and feel of its entire website in
conjunction with this e-commerce launch. Detailed written and video
product information, along with easy to use guest selected search
filters will help guests make informed purchasing decisions as they do
in lululemon stores. The site features a goal setting section as well as
the opportunity for guests to provide product feedback and suggestions
the same way guests do in the physical stores. Becoming its own
community online, the site will further integrate social media outlets
to make it easier for guests to interact with the company and learn
about local events in their area. It will also ultimately host an active
community of users who are keen to share information about healthy
living.
“The launch of our e-commerce website is a critical component of the
execution and expansion of our business,” continued Day. “In the current
environment, e-commerce is an excellent, low capital method to expand
our business and drive growth, complementing our more than 110 stores in
North America and Australia. We are excited and energized by this
opportunity.”
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic
apparel company that creates components for people to live longer,
healthier and more fun lives. By creating products that help keep people
active and stress free, lululemon believes that the world will be a
better place. Setting the bar in technical fabrics and functional
designs, lululemon works with yogis and athletes in local communities
for continuous research and product feedback. lululemon athletica was
founded in Vancouver, British Columbia in 1998 by Chip Wilson. lululemon
athletica is extending into new communities across North America and
throughout the world. For more information, visit www.lululemon.com.
Photos available on request.
Investors
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Joseph Teklits, 203-682-8258
or
Media
FD
Evan
Goetz, Diane Zappas, 212-850-5600
