LUXURY LEADER LVMH, NYC DEPARTMENT OF TRANSPORTATION, AND FASHION INSTITUTE OF TECHNOLOGY JOIN FORCES TO ENCOURAGE FASHIONABLE CYCLING IN NYC

FIT Student Competition Created by LVMH Moët Hennessy Louis Vuitton in Support of Mayor Bloomberg’s Initiative to Promote Bicycle Commuting in NYC

MARION COTILLARD, HILARY DUFF AND DONNA KARAN WILL JOIN LVMH INC. CHAIRMAN RENAUD DUTREIL AND FIRST DEPUTY MAYOR PATRICIA E. HARRIS TO CELEBRATE THE STUDENT WINNERS; WINNING DESIGNS TO BE SHOWN

LVMH:

WHO:

• Renaud Dutreil, Chairman of LVMH Moët Hennessy Louis Vuitton Inc.
• Donna Karan, iconic fashion designer
• Patricia E. Harris, First Deputy Mayor of New York City
• Janette Sadik-Khan, Commissioner of NYC’s Department of Transportation (DOT)
• Joyce F. Brown, President of the Fashion Institute of Technology (FIT)
• Valerie Steele, Director and Chief Curator of The Museum at FIT
• Andy Darrell, Vice President for Living Cities, Environmental Defense Fund

AND CELEBRITY GUESTS:

• Marion Cotillard, the Oscar-winning French actress, environmental activist and face of the new Lady Dior advertising campaign
• Hilary Duff, actor, singer, bicycling enthusiast and celebrity designer for DKNY Jeans

MEDIA: For security reasons, RSVPs are required in advance in order to attend. Please RSVP to Molly Morse (molly-morse@kekst.com) or Victoria Weld (victoria-weld@kekst.com) at Kekst and Company -- (212) 521-4800

ABOUT THE “BIKE IN STYLE” CHALLENGE

The global leader in luxury with a long-standing commitment to the environment, LVMH Moët Hennessy Louis Vuitton wants to be at the forefront of the green revolution underway in New York City. This is consistent with the Group’s philosophy, as stated by its Chairman and Chief Executive Officer Bernard Arnault: “Tradition cannot be separated from innovation, nor nature from creation.”

As part of this commitment, LVMH Inc. Chairman Renaud Dutreil proposed to the Mayor’s Fund to Advance New York City, the City’s Department of Transportation (DOT) and the Fashion Institute of Technology (FIT) the creation of the “Bike in Style Challenge.” In this Challenge, FIT students competed to design stylish bike-wear and accessories for New Yorkers who bike to work, in support of Mayor Bloomberg’s work to promote environmentally friendly and healthy bicycle commuting in New York City.

The DKNY division of LVMH-owned Donna Karan International (DKI) executed the Challenge with FIT. Specifically, DKNY worked closely with the students to provide creative direction as they competed in designing a set of biking essentials: a poncho, a jacket and a travel bag. DKNY is also developing the prototypes of the winning designs.

Seven judges evaluated a series of materials submitted by the competing students and chose the winning designs. They are: Renaud Dutreil of LVMH; Donna Karan; Hilary Duff; NYC First Deputy Mayor Patricia E. Harris; DOT Commissioner Janette Sadik-Khan; Valerie Steele of The Museum at FIT; and Andy Darrell of the Environmental Defense Fund.

Prototypes of the winning designs will be unveiled this summer, in conjunction with the City’s annual “Summer Streets.”

Summer Streets 2009

Summer Streets is a series of three August Saturdays on which Park Avenue and connecting streets from the Brooklyn Bridge to Central Park are closed to motor vehicles. LVMH is the main sponsor of this New York City DOT event.

Renaud Dutreil said, “We are proud to be a corporate supporter of Summer Streets, as it reflects a core LVMH philosophy. As the leader in luxury, we are committed not only to offering creativity and innovation through our brands, but also to improving the quality of life for people around the world, especially in large cities like New York, through programs that offer exciting choices and have a truly beneficial impact.”

About LVMH: LVMH Moët Hennessy Louis Vuitton is the world's leading luxury goods group. The Group is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Château d'Yquem, Hennessy, Glenmorangie, Ardbeg, Belvedere Vodka, Chopin, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Green Point, Cape Mentelle, Newton. Its Fashion and Leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Celine, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti, StefanoBi as well as eLUXURY, the authoritative online source for luxury goods on the Internet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing through DFS, Sephora in Europe and the United States, Le Bon Marché and la Samaritaine. LVMH's Watches and Jewelry division comprises TAG Heuer, Chaumet, Christian Dior Watches, Zenith, Fred, Hublot and De Beers Diamond Jewellers Limited, a joint venture created with the world’s leading diamond group.

About FIT: The Fashion Institute of Technology is a selective college of art and design, business and technology of the State University of New York, with 44 majors leading to AAS, BFA, BS, MA, and MPS degrees. Visit www.fitnyc.edu.

About the Mayor’s Fund to Advance New York City: The Mayor’s Fund to Advance New York City is a 501(c)(3) nonprofit organization designed to aid City programs and support innovative public-private partnerships. The Mayor’s Fund serves as an important vehicle for foundations, corporations and individuals wanting to support New York City’s residents and make New York City an even better place to live, work and visit. For more information go to www.nyc.gov/fund.

Kekst and Company
Molly Morse, 212-521-4800
molly-morse@kekst.com
or
Victoria Weld, 212-521-4800
victoria-weld@kekst.com