OAK BROOK, Ill., June 18 /PRNewswire/ -- This summer, McDonald's and Twentieth Century Fox invite kids and families to beat the heat as the fun-loving characters from 'Ice Age: Dawn of the Dinosaurs' stampede into Happy Meals worldwide. McDonald's restaurants will offer adventure-seeking fans one of the coolest promotions in ages, from Happy Meal toys and menu items featuring characters from the much-anticipated next chapter in the 'Ice Age' film franchise, to in-store activities and 'Ice Age: Dawn of the Dinosaurs'-themed giveaways. The fun began at participating restaurants in China on June 17 and starts in North America on June 19, rolling out around the world through August.

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'We're committed to bringing the biggest and most exciting properties to life for our customers, and offering them the high-quality food they love,' said Mary Dillon, McDonald's global chief marketing officer. 'The McDonald's Ice Age Happy Meal event will feature movie characters on a variety of Happy Meal food choices worldwide, such as Apple Dippers and low-fat white and chocolate milk jugs in the U.S., to reach kids in a fun and responsible way.'

'By working together with McDonald's, we're able to share the adventure and wholesome family fun of 'Ice Age: Dawn of the Dinosaurs' with millions of people around the world,' said Jeffrey Godsick, Twentieth Century Fox's executive vice president of marketing. 'We were so pleased with the success of our first joint promotion for 'Night at the Museum: Battle of the Smithsonian,' and look forward to many more successful collaborations in the future.'

U.S. Promotion

The U.S. 'Ice Age: Dawn of the Dinosaurs' Happy Meal toy collection, which is available at participating restaurants beginning June 19, features eight prehistoric characters including favorites such as Manny, Scrat and Sid. The excitement extends online as each Happy Meal toy will feature a special code to McWorld, McDonald's dynamic and engaging online environment for kids at www.happymeal.com.