Acquires Digital Agency, Daddy
NEW YORK, June 11 /PRNewswire-FirstCall/ - Crispin Porter + Bogusky (CP+B), an MDC Partners firm, announced today that they are expanding their European base of operations with the acquisition of renowned Swedish digital agency, Daddy. Currently CP+B has service offices in London, Spain and Germany but will now count Gothenburg, Sweden as its first creative hub and factory within Europe. This is a true launch of CP+B Europe with Gothenburg as the center of European operations. The move strengthens CP+B's global presence and allows them to better serve their current global clients, Burger King and Microsoft, as well as pursue new business with global demands.
'We have been privileged to work globally with Burger King, Microsoft and others over the years and the addition of a creative factory in Europe will further contribute to our momentum in these markets. Daddy feels like the perfect foundation on which we can grow. Our cultures are similar and they are eager to help us build our vision of a CP+B factory in Europe,' said Jeff Hicks, CEO, CP+B.
Founded in 2000 and based in Gothenburg, Daddy has gained global recognition for their innovative approach to interactive design and development. The firm specializes in interactive brand building and business development, visual identity creation and digital strategies. Their high profile client list includes Scania, Ciba Vision, Heinz, SAS, Philips, Capio, TeliaSonera and Autodesk.
'We believe that digital is at the center of everything going forward,' said Alex Bogusky, Co-Chairman, CP+B. 'We've made digital the focus of our US business, and with the acquisition of Daddy, it will now be the center of CP+B Europe as well. We've worked with Daddy a bunch over the past three years and are continually amazed at how smart they are.'
'We are fully committed to attracting, acquiring and retaining best in class thinking in our digital capabilities, as we did earlier this year when we acquired texturemedia, and now with Daddy,' said Chuck Porter, Co-Chairman of the agency. 'Without being a digital agency, we've won digital agency of the year at Cannes two times in the past three years - it just proves to us where the business is going.
