Pitney Bowes and WNBA Team Up Again on National Literacy
Pitney Bowes Inc. (NYSE:PBI) and the Women’s National Basketball
Association (WNBA) announced today that they are coming together again
to raise awareness for literacy across the United States. The 2009 Fast
Break To Reading program encourages youth nationwide to read
throughout the summer and track their minutes at http://www.wnba.com/fbtr/.
The goal is for the youth to collectively reach one million minutes of
reading time.
To introduce the national literacy program, Pitney Bowes and the WNBA
are holding a Youth Reading Rally in New York City today with young
students from PS 33 Chelsea Prep. Participants will include New York
Liberty players, and WNBA and Pitney Bowes executives. The event will be
held at Madison Square Garden.
Ten WNBA teams will participate in the season-long, Fast Break To
Reading program: the Atlanta Dream, Chicago Sky, Connecticut Sun,
Detroit Shock, Indiana Fever, Los Angeles Sparks, New York Liberty,
Phoenix Mercury, Seattle Storm and Washington Mystics. Each team will
tip off its local program in June in collaboration with a local literacy
organization. The teams will also work with Pitney Bowes to hold Reading
Timeouts to read to area youth and speak about the importance of reading.
Youth participating in the program will receive one of 16 collectible
bookmarks autographed by a WNBA player each week when they enter their
reading minutes at the Fast Break To Reading Web site. The Web site also
features WNBA players’ favorite books, a player Q&A section and polls
about reading. The site also includes links to a Fast Break To Reading fan
page on Facebook, YouTube
videos, photographs
posted on flickr and the latest program updates on Twitter.
“Literacy and education are critical to the development and success of
our nation’s youth,” said Juanita James, chief marketing and
communications officer, Pitney Bowes. “We are excited to be teaming up
with the WNBA again and look forward to working together to help raise
awareness of literacy and encourage young students to read.”
“Since the league’s inception, reading and literacy has always been an
important initiative for the WNBA and our players,” said WNBA President
Donna Orender. “We are thrilled to once again work with Pitney Bowes to
highlight the significance of education and our athletes are just as
excited to deliver this important program to their young fans across the
country.”
About Pitney Bowes:
Pitney Bowes is a $6.3 billion global technology leader whose products,
services and solutions deliver value within the mailstream and beyond.
Founded in 1920, our company’s 35,000 employees deliver technology,
service and innovation to more than two million customers worldwide. For
more information about Pitney Bowes, its products, services and
solutions, visit www.pb.com.
About the WNBA:
The WNBA is a unique global sports property combining competition,
sportsmanship and entertainment value with its status as an icon for
social change, achievement and diversity. Comprised of 13 teams, the
WNBA is the most successful women’s professional team sports league in
the world. The league concluded its historic 12th regular season with
increases in attendance, ratings, Web traffic and merchandise sales. The
2009 WNBA season tipped off June 6 on ABC.
Through WNBA Cares, the WNBA is deeply committed to creating programs
that improve the quality of life for all people, with a special emphasis
on programs that promote a healthy lifestyle and positive body image,
increase breast and women’s health awareness, support youth and family
development, and focus on education. For more information on the WNBA,
log on to www.wnba.com.
Media:
Pitney Bowes Inc.
Karen King, 203-351-6189
karen.king@pb.com
or
WNBA
Dina
Skokos, 212-407-8840
dskokos@nba.com
